Monday, 28 September 2015

Sunder Muthuraman, GroupM, GainTheory, Analytics, Big Data



Sunder, APAC CEO of Gain Theory, GroupM’s group Analytics company and guru of Analytics and big data talks about how the big data revolution is sweeping the media, advertising and marketing world.
For a big data practitioner, the top thee things to do
  1. if there is a repeatable process, automate it.
  2. don’t start with the data, start with the question.
  3. As a practitioner, keep the geek talk out, keep it simple and relevant to business.

“The traditional paradigm has been about building data warehouses, marts, lakes. You can have a lot of analytics, mathematics etc.. but the end business user only focuses whats in it for them, and hence the presentation layer becomes really key” Big data is also partial data. The degree varies, but it is also partial.

Sunder:

Sunday, 27 September 2015

Huib Van Bockel, Brand and marketing @Redbull





The old fashioned positioning thinking, for instance, “happiness", is now gone. Its now a mission driven world.Give people something they love- they will only listen to you if they want to, or they will block you.People overestimate the need to have amazing stuff everyday- this is not true, every day conversation.

My video with Huib, marketing head of Redbull. He played a key part in the transition from an energy drink business to the media business it is today. Huib led many of Red Bull’s largest projects including Red Bull Revolutions in Sound, Red Bull Air Race Ascot and Danny Macaskill’s Imaginate.

Huib had his first book, The Social Brand, published in 2014 and left Red Bull to set up a new consultancy to connect brands and ambitious start-ups in today’s changing market and media space.

Huib
http://www.imediadatasummit.co.uk/speakers/huib-van-bockel/


Sunday, 20 September 2015

Tomi Ahonen Mobile Doyen



My Video with Tomi Ahonen, Telecoms Guru, six times best selling author, celebrity speaker and the inventor of the term -"mobile first". 

Everybody said. let us put out an iPhone app. Thats not mobile first, in fact thats mobile last. Its stuff like SMS, Voice calls etc that are mobile first. Adaptive Design? That is not mobile first! Why should you adapt something to the mobile?

The beauty is mobiles the most measurable instrument ever existed, the fastest way to reach anyone, and sits in everyone’s pocket.

The operator/ device integration story is almost a horrible misery. The good news is its getting better, but India is not leading the way. Operators in Japan/ Scandinavia  give 80-90 cents to the dollar to the services, but in India its <50 cents. 

Most of the things we do on the mobile, are not mobile, they are stationary. However, we are addicted to reachability on the mobile.

All phones will become smartphones by 2019. With price differential becoming so small, there is no point in making any feature phones. Cheap, simple android phones. Everyone of them will have internet, Facebook, youtube etc.. In India, that will take 5 more years. But that will bring about a sea change, as every individual will be so digital.

India is so far advanced in being mobile first, compared to America, etc… that India will drive this, success, richest people, new companies. Its not for no reason that the richest man in the planet has been Carlos Slim, Telecom tycoon from Mexico.

Tomi Ahonen
http://thefuturesagency.com/people/tomi-ahonen-eng/

Sunday, 13 September 2015

RahulPuri MuktaArts Digital future



My video with Rahul Puri, the MD of Mukta Arts,(Subhash Ghai is the Chairman) the bollywood powerhouse that has played a big role in transforming the movie industry. 

Its a cultural thing. Avengers does well here not because its in English, but because its a culture.

Music in india is veyr homogenous- everybody just plays bollywood. On the internet, we are finding really innovative content, as the economics of delivery is not a struggle. It will filter down to TV eventual.

India has relied on ad revenue for far too long. The Internet is where differentiation is emerging. For instance the opportunity for AIB kind of guys to monetise it ahead is a trial and error game. With the launch of 4G etc, a sea change is emerging.

Premium on subscripiton in TV actually happened when channels started to deliver quality content. Like Sky, owing to the football premiership coverage, started getting significant premiums over free TV delivered over the air.

Mukta arts also operates the Whistling Woods International Institute, an education, research, and training institute that imparts training in skills related to films, television, and media industry

Rahul Puri
https://twitter.com/rahulpuri?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Aashish Chopra- Content is Everywhere, Ixigo



How do Videos go viral? its like astrology, isn’t it? Nobody really knows.  Well, Aashish Chopra, IXIGO’s content marketing head does.
And he explains with an effervescent energy and a passion which is just brilliant.  
Some of his visesh  best practices:
  1. replace your obsession with the video going viral with your focus on the content and story you are going to tell.  And for God’s sake, don’t make an ad. Social media is about activism. People are trying to make a change, and impact. focus on that.
  2. Use the right medium to propagate. sharing or share ability is in the dna of Facebook, not so much on youtube, which is traditionally the source of video distribution. And don’t link a youtube video on Facebook, upload directly on Facebook.
Lots of insights, delivered with loads of passion- a personal favourite.

Ashish Chopra:
https://twitter.com/aashishc

Sunday, 6 September 2015

Stuart Waplington- Augmented Reality, Happy Finish



Imagine facing an over from Nehra or Malinga? Terrified?  Well, thats what a VR cricket experience can do...

My video with Stuart, of Happy Finish, a Virtual Reality/ Augmented Reality platform. Happy Finish manages high-end stills retouching and cgi. In recent months the company has taken that creativity cross-platform, into Motion and Interactive projects. It offers clients a complete 360-degree service with innovative, creative solutions.

Motion Capture vs 360 Photo realistic views- better with MC because processor speed is not a challenge. Youtube will support binocular streaming after a while,. but 360 hd binocular streams at about 10Mbps

Links
http://www.bestmediainfo.com/2015/05/happy-finish-gears-up-with-augmentedvirtual-reality-for-seamless-brand-experience/

Cinema is everlasting, there is always public- PV Sunil, CEO, CarnivalCi...



Some great insights on how bollywood business model, in India in this  chat with Sunil, of Carnival Cinemas, which can serve of 1,09,000 operating at 121 locations, with 341 screens in 85 cities. and they will have 1000 by 2017.

It is the age of the multiplexes. Carnival has been on an acquisition spree picking up Big cinemas, With this consolidation deal, Carnival Cinemas would acquire over 300 screens owned by Reliance Media Works for an estimated Rs 700 crore. This comes months after Carnival Cinemas acquired HDIL’s multiplex chain, Broadway Cinemas for about Rs 110 crore. The  emerging four Indian biggies post consolidation are PVR, Inox, Carnival and mexican giant Cinepolis in this field. 

Ever thought about why the first weekend matters so much to a bollywood release? Here’s the deal. All big budget movies are about maxing out the number of screens for release in the first weekend, and everything builds up towards that crescendo. A typical Salman movie might release in 3000 screens across the country, with 4 shows/ day, and 300 people per show watching the movie @ Rs 150 per ticket. Do the math, and just the launch weekend take amounts to Rs 100 Cr  which is what a successful movie makes in India. And the movie after that goes on to TV/ satellite rights and Digital rights are at the very bottom Typically, in terms of revenue, theaters are about 50-60%. satellite is about 30% and 10% are the digital rights

Given the significant real-estate linkage for the movie multiplexes, there is a lot of experimentation in the multiplex game. Everything from own your multiplex, or own a mall with a multiplex, or have just branding- where Carnival offers a franchisee model. They are not capex intensive property. They can open up other sources of revenue, such as advertising, as a pan india chain, which small or individual chains cannot.

Sunil also sees funding as not being a source of concern, as more is currently being made available- Cinemas are ever lasting, there is always a public for it and he believes there is a sound business case. Amen to that.


Links