Sunday, 30 August 2015

"Why Twitter Mopub is the best @monetisation" with SonalPatel, APAC head



My chat with Sonal Patel, of Mopub. We delve into multiple topics on mobile advertising…
They are the largest ad exchange for in app inventory- 14K apps, serving 6 billion impressions daily with 160 DSPs buying on their platform. We also delve into Mobile vs Desktop- RTB, programmatic. 

When you are on a browser, you know the upstream(where the user has come from) and the downstream (Where they are going), but in a mobile, on an app, you are essentially wall gardened by the app developer.
A consolidation across complementary business units is on the cards. AdTech will be, in 5 years, at the most 5 ecosystems, as there isn’t enough ad dollars going around

MoPub is a hosted ad serving solution built specifically for mobile publishers.
Grow your mobile advertising business with powerful ad management, optimization and reporting capabilities, and earn revenue by connecting to the world's largest mobile ad exchange.
MoPub Marketplace provides access to advertising dollars including exclusive social ad budgets, creatives, and high-quality campaigns from Twitter advertisers. 

Links
Twitter: @adsolver
http://www.mopub.com/2013/09/09/mopub-twitter/

Monday, 10 August 2015

Fabric- Twitter's new App Dev Platform- with Bear Douglas, Developer relations chief


My video with Bear Douglas, Twitter's Fabric Developer Relations in Chief on Twitter’s #Fabric, a new paradigm for the “don’t know tech” tech entrepreneurs to build, grow & make money on apps. 

This was @Twitter’s first event in India, #TwitterFlock, targeted at mobile developers and startups in the country. I was a part of the 250 participants @Bangalore to interact with Twitter’s developer team.In my video with Fabric’s head of developer relations, Bear Douglas, we talk about Fabric’s features- in essence, it has three components
  1. Crashalytics for app testing: While some of the companies have integrated tweets into their app to power content through important events, others use Crashlytics to resolve bugs, crashes and to improve the app’s stability. Crashlytics is used by +1Million apps
  2. Twitter Kit for Distribution (Growth, engagement and retention)Answers -Implementing tools to understand your app's growth can be a time-consuming and cumbersome process. Answers streamlines the setup of understanding your app's key growth and retention metrics -- with no impact on performance. With Digits SDK, you can make your onboarding flow dead simple for your users by enabling them to login and signup using their phone number -- an identity that they already use everyday. 
  3. MoPub for Ad Revenue - MoPub drives revenue. You can use Twitters advertisers, or your preferred ad networks on their marketplace.
Links
http://yourstory.com/2015/05/twitter-fabric-startups-app-developers-india/