My video with Gulshan Varma, India head of Outbrain.
What should you read next? That’s the question that Israeli company Outbrain has solved through big data crunching and analytics- and the results speak- every month, they give 190 Billion recommendations to 0.5 Billion people.
How? The data about the page, the user profile, the categories they’ve looked at, the metadata, structure, tags, network and what’s trending , is it the first/third or fifth pic of content they are reading etc are crunched- almost 100K attributes digested every second. And the results?- easily increasing publisher views by 30-40%...
Founded by Israeli serial entrepreneur, Yaron Galai, they believe building trust is important, they reject 30% of the paid content that comes to them- based on a set of guidelines - the first one being is it content? In India, the paid recommendations have increased over time, because of the trust.