Sunday, 31 May 2015

Youtube- Creator Academy-Visual Identity on Video- with Yohan Wadia



In a world where thumbnails, channel art and overall identity are going to determine why people will come to your channel, how do u maintain consistency to get your one shot at fame?  I met him at the Youtube Creator Academy, held in mumbai in March...

Software to create thumbnails:
  1. piclabhd: http://piclabapp.com/
  2. VSCOcam : https://vsco.co/vscocam
  3. Fotor: http://www.fotor.com/
Links
https://twitter.com/yohan_wadia

Sunday, 24 May 2015

The stars of the next generation



When I participated in  Youtube Fanfest  (March 20th- thanks Google), one of the overwhelming takeaways I had was the incredible list of new stars, who were doing things that, in the traditional, top down publishing world would never have worked.
These folks are getting billions of views, and are celebrities at a different level? When you hear the screaming fans, the adulation these stars receive, you get a sense of whats happening, and how things are changing so fast, and so much, that its a tough task to keep up…

Some of these new rockstars in the video are (and by no means exhaustive)
  1. Superwoman Original name, Lilly Singh, about 25 yrs old,  based in Canada, has +5 Million subs, and ihas a crazy fan following in India- Channel:  https://www.youtube.com/user/IISuperwomanII
  2. Bethany Mota - she has +8 M followers, is all of 19 years old, and is a fashion influencer of gigantic proportions. her channel is https://www.youtube.com/user/Macbarbie07
  3. KananGill- an incredibly articulate youngster who gave up a tech career to do gabbing… https://www.youtube.com/user/knngill
  4. JusReign- a Canada based “punjabi” comedian, who is just raking in the adulation...https://www.youtube.com/user/JusReign
  5. EastIndiaComedy - there is this entire genre of comedy  who are all getting into interesting topical stuff that they parody around.  https://www.youtube.com/user/EastIndiaComedy
  6. TheViralFever (Arunabh) one of their masterpieces is the “Shahrukh interview with Arunabh” an absolute don’t miss - https://www.youtube.com/user/TheViralFeverVideos
  7. AllIndiaBakchod- the most famous of them, thanks to the roasts that became so infamous- their channel is on https://www.youtube.com/user/allindiabakchod
  8. Vahchef- a new category of youtube stars, focused on food https://www.youtube.com/user/vahchef

Sunday, 17 May 2015

Ganesh Vasudevan, CEO, Indiaproperty.com



My video with Ganesh of Indiaproperty. Amidst the Housing.com’s Rahul Yadav shenanigans, i want to draw attention to the business model of property websites. and point out to how “physical/ human capital” led digital companies are. The digital part has to be complemented with plenty of feet on street. Consumers discover digitally, but are serviced thro a people chain, which includes assisted search, validation of properties, information gathering and dissemination, legal vetting etc…

This is, by the way, true for most “digital” plays- including Flipkart (supplychain, logistics and helpdesks are their main people counts), Zomato (a feet on street model that checks out every restaurant, bringing back menus and photos), 

Coming back to IndiaProperty, whilst tech is the essential backbone of the discovery, and they use all of the tech-Machine learning, intelligent recommendation engine, a learning algorithms, augmented reality etc. Their repeat traffic is 65-70%.

They have to create trust in a low trust ecosystem- such as verifying seller, property details- they Take 2 d plans and recreate their own 3D visualisations, which show them the difference between the promise and reality. They also collect legal documents and verify all approvals etc… On top, they have a unique insurance product- example mfg defect, calamities etc are covered for.

Links
http://www.firstpost.com/business/only-3-lakh-hours-left-not-worth-wasting-with-you-housing-com-ceo-rahul-yadavs-resignation-letter-2228368.html

Bridgette Bartlett, Mehndi & Henna artiste in Vermont, New England



Vermont is a state in New England, the northeastern U.S. known for its natural scenery, being 75% forest. It's also known for its 19th-century covered bridges,and for maple syrup.  

So how did Bridgette get to become a Mehndi artiste? Find out more...

Links

Saturday, 16 May 2015

Sameer Pitalwalla CultureMachine, Video platform



My video with Sameer Pitalwalla, Cofounder, Culturemachine- a leading MCN with +100Mn views
Our core innovation is about understanding what content to create, and to create that content at scale. we use technology to identify content trends, and also create content at scale.
Our video machine converts any audio into video.
The platforms will become more convoluted. Facebook and twitter have launched their own video platforms., and obviously are eyeing Youtube.
Whilst telling great stories hasn’t changed, the medium used to tell them is changing…from the TAM led Daypart/timeslot consumption of linear TV, we are now in non linear consumption- filling in free time.  

Links

Saturday, 9 May 2015

Pankaj of Bertelsmann- RTLMedia, FremantleMedia, Stylehaul, BroadbandTV etc


My video with Pankaj of Bertelsmann, who are scripting the future of video production and consumption with their ownership of traditional (RTL, Europes most profitable TV entity), and their MASSIVE digital footprint  (FremantleMedia - who own Idol, GotTalent, Apprentice) , Styelhaul, world’s #1 women centric MCN, BroadbandTV (World’s #4MCN) etc…)

TV is just one channel to consume video which will be consumed in multiple formats through multiple channels by multiple devices. Thats the future of video. 
They run the most profitable TV broadcaster , RTL in Europe, They have also acquired new age broadcast systems  to aggregate, curate, put tech on top and push this out. In the past 2.5 years, they have the following to name a few:
  1. FremantleMedia, (who own the franchises of  X-Factor, Idol , Got Talent, Apprentice to name a few and are a large MCN in their own right)
  2. RTL( Europes most profitable and leading TV channel company)
  3. Stylehaul , leading women centric MCN (+19B views, +224M subscribers, +5200 channels)
  4. BroadbandTV Tech MCN (12000 channels, +100M subs, +1B mthly views thro VISO & TGN) 
  5. Munchies food network
They are brilliantly positioned in the coming digital video world, with a large enough ecosystem, to ensure when it moves from one platform, youtube to multiple platforms.

Digital is key. First world markets like the US went from 1 tv household to 2nd tv and 3rd tv…however, India is a 1 tv household, if u , in a family of 5, want to watch your video or audio, you have to go online.  

India is a mass, high volume low price game, and if traditional media has been able to survive and make money, the online industry will as well. In the west, subscription prices were very high.  and content producers get similar moneys thro MGs to Netflix as they get from traditional media, depressing margins… In india, radio is free, fully ad funded, TV ARPUs are $4-5- already very low.  

Links

Saturday, 2 May 2015

Prof. Peter Kabel, German Investor in Indian e-commerce, Ixigo, moodsofC...



How many people have you heard refer to Flipkart as a cash rich gorilla? My chat with Prof. Peter Kabel, a genuine bonafide teaching Professor for Media Communications at Hamburg University of Applied Sciences. An Indophile of 15 years, an early investor into Ixigo which gave him a good exit, currently has a portfolio of invesmtents..Serial Internet- and Media Entrepreneur (Kabel New Media, Trendbüro, Büro Hamburg, Tone Consultants)

Links