Sunday, 26 April 2015

Money is not a problem anymore in India- My video with Seed incubator, T...



Switched from being an entrepreneur (netprice.com, Japan’s largest e-commerce conglomerate)  to being an incubator and a seed accelerator (Open Network Lab). Here he talks about how the entrepreneurial ecosystems  in Japan, India and China. In India, they have funded Shopclues and CitrusPay (the chaps that run the mobile wallet on Meru cabs) Some of the extracts:
  1. As things get more mobile, and data connections improve, for instance Japan, everyone connects thro’ 4G, but in some countries, everyone connects through wifi
  2. He talks about the leapfrog of e-commerce in the emerging markets. Take japan, everything is super developed, so  everything is available everywhere,  unlike in India where e-commerce will leapfrog the traditional markets.
He signs off with “Money is not a problem anymore in  India” as India  is getting a lot of attention from funders across the world, and a lot of indian funds are being backed by LPs outside of India.

Links:

Saturday, 25 April 2015

SamirBangara from Qyuki on the Future of Video (ARRahman +Shekhar Kapur)



This is the 2nd Video in my chat with Samir Bangara of Qyuki where we explore the future of Video for the first one, click here www.youtube.com/watch?v=5WW48oPhKIU

 What is the future of Video? Listen to Samir, the CEO of Qyuki talk about the future of video in this Part 2 video.
Internet will be synonymous with video. Everything will convert to video. intelligent software will convert tech to video, you could consumer wikipedia in video by choice, that and the non p2p traffic on the net 60% is already video.  India holds a few aces. The interest in consumption of content and entertainment is highest in the world, monetisation not wit sanding. Coupled with a youth economy, network upgradation and the smartphonisation of the nation is going to change the video paradigm. 125K daily mobile internet connections…  over time we may not be as accepting, but today, ts ok even if its non hd, even if it buffers today


Links:
http://www.tubefilter.com/2013/07/03/google-youtube-investment-vevo/

Friday, 24 April 2015

Deb Timesaverz dot com, On demand home services



My video with Deb, who delivers on demand home services to +5000 homes in Mumbai, Pune and Bangalore with +1000 agents. They solve the  “Getting your Cleaning, Repair carpentry, and handyman jobs done a the right time, the right place by the right person”. The agents are within 5 km radius. 

They work off the shared economy and provide “fractional employment- where their agents decide when they want to take up jobs and when they dont” And they go mostly by referrals to recruit agents- who like the “corporate” environment and bring on others as well. Their game is also more metro centric than tier 2….

Links:

Sunday, 19 April 2015

MCNs explained by Samir Bangara, Qyuki (ARRahman &Shekhar Kapur)



Why have Shekhar Kapoor and AR Rahman invested in Qyuki? What is an MCN (Multi Channel Network)- explained in detail by Samir Bangara , one of the most articulate people i know in the connected media world…. with a history of leading Disney/ UTV content creators, Samir had an exit nnd

Each creator is a channel, and we get together a big library of creators together to form an MCN- the leaders in the space are Full Screen and Maker studio and Vevo, who between them generate 20Billion views mostly, and this is a huge chunk of the monetised views on Youtube.

The west is dominantly youtube. but india /emerging markets are different. Whilst Youtube will be the elephant in the room, other platforms will continue to exist.
The video stack has Creators, content, distribution and monetisation.
For studios, creators are a commodities. the MCNs crash content production costs, create tech at scale to serve the masses, and monetise in multiple ways...

 The big problem is discoverability, in an age where everyone is creating content i the hope of being discovered. Big media houses throw money to spread the video. The new paradigm is using the power of Tech and the network to the creator, which is what MCNs do… Discoverability becomes 2X to 10X. 

Production values have no bearing on the reach and popularity of your content anymore. As you are scaling, can we now look at the early analytics, and give bespoke custom attention to those people.

Links:


Sunday, 12 April 2015

Caroline Campbell Troman, Yahoo APAC's Programmatic Buying Head



The latest and the greatest buzz is "programmatic buying"in the media buying/ advertising world. To those that may know, Yahoo is emerging as a key player in the new-gen AdTech world, with deep and solid investments that are paying off big returns, for example:  http://www.cnbc.com/id/102439898
In this video, I explore the state of play in India and Asia with Caroline, the APAC head of YAHOO’s programmatic buying.

Links:




"Changing how community raises boys"- Will Muir, founder of ECF, an NGO



"We are changing the way community raises boys, so fewer boys become violent towards women” this is Will’s purpose in setting up his charity in Pune, 6 years ago, where he has built a centre of excellence. The scale of the issue is huge. India has +270 Million boys < 18 years, and about 40% of them would, left unchecked, be abusive to women. They have identified four principal actors that they work with- peer groups, male role models, parents, teachers and the education system.They work with 20 Pune communities, with 40,000 people. 60% of the women who live with the men have experienced a significant reduction in abuse...

Links:
http://www.changemakers.com/users/rujuta-teredesai

Sunday, 5 April 2015

Debashish, Zee Digital: What makes a Great OTT Product?



Debashish heads all things digital at Zee, which through its India.com, has a base of ~28 Million users built in the last 24 months with properties such as Zeenews.com, Dnaindia.com, bollywoodlife.com, cricketcountry.com… We look at OTT (over the top)  products and what it takes for the OTT to be successful.

Take video platforms- by definition, a platform has to have a lot of content. Which means, even if they are producers of content, the platform would have a lot more than their own content. So how do they create stickiness? The answer lies in the mix of product proposition  and technology. Can they reduce buffering lag, regardless of the connection spottiness.  Can they make recommendations that nail the consumer preference, based on the kind of videos they watch? Can we make the discoverability fast? How do they get to their videos at the shortest possible time. .A strong product proposition, with a complexity simplifying technology platform , with great content is key.

Whats the future? The big shift that’s coming up is the spawning of new, organic content  through building up the ecosystem. Whilst  professionally produced content ( e.g. Bollywood/Hollywood)  still holds sway, new organic content producers are coming up who have huge followings. How can they be supported and expanded will hold key.  Witness the buying of awesomeness.tv ,who are creating more and more youtube stars, by Dreamworks animation.

Links:




Saturday, 4 April 2015

What happens when everyone has the power to defame? Video with Karthik Srinivasan, @beastoftraal



A very interesting conversation with a a very cool, down-to-earth digital guru, @beastoftraal.

Remember the Bhubaneshwar flight  in February where the girl filmed her alleged predator and the youtube video went viral?  Well, Karthik takes on an alternate point of view, and we debate the “other” side of social /digital media, where every individual has the power to defame… 

Along the same lines is the very interesting article in the NYT,which talks about how one unthinking small message somewhere can unwind your life  http://mobile.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-justine-saccos-life.html?smid=fb-share&_r=0&referrer

And of course, the earliest and the most touching of these- https://www.ted.com/talks/monica_lewinsky_the_price_of_shame?language=en#t-691242

Links
https://www.ted.com/talks/monica_lewinsky_the_price_of_shame?language=en#t-691242

Dhruv Chopra- Carwale -“Smaller towns in India and Mobile are fuelling tremendous growth"



My chat with Dhruv Chopra, Marketing and Sales head of Carwale.com. He shares some fabulous insights on whats happening in the Indian Car market...
  1. By 2014, your Tata Indica was packing more features than the big luxury brands such as BMW, Audi in 2011..Thats how fast the market is evolving.
  2. The move towards small towns is startling. 3 years ago, delhi and Mumbai was half of our site traffic. Today, less than 30% of our traffic is from Delhi+Mumbai+Bangalore. The long tail of small towns has expanded exponentially. Every week , based on user requests, we are adding new towns to our list of 3000 towns. Mobile is driving this completely for us.
  3. Behaviour on Desktop vs mobile:- Desktop is about research, content consumption, Mobile is more task based.  As your set closes towards to point of purchase, the consumers increasingly use mobiles.When people migrate to mobile app, they rarely come back to the desktop.
  4. Our site is a forward indicator of sales numbers. People buy after 2-3 months of search. What they are searching for today will result in sales 2 months from now.
  5. Luxury brands. "The Volvo V40 cross car was an outstanding success- has 3-4 month wait periods". He talks about how luxury brands are growing, Jaguar, Land Rover, Audi, BMW, Mercedes... 
  6. We tend to think this market is all about fuel efficiency. That’s true for the Rs, 5-6 L cars. After Rs 8-9 lacs, fuel efficiency drops,  at the 30 Lac price point, fuel efficiency is 5th or 6th in priority list. Maruti has a huge range in a tight price segment. 
Links