Why would Disney, a content creator, buy Maker Studios, an MCN that aggregates youtube content for a Billion dollars? Try this- Maker Studios has +9Billion views and boasts of a star roster including rockstars such as pewdiepie...
What’s an MCN? What a broadcaster network is to show producers, a Multi Channel Network is to YouTube channels and youtube. They are the programmer/ curator that sit between these channels and the distribution platforms.Their role is to help organise,commercialise, monetise variety of youtube channels. Requires tech to grow viewership base and a strong sales base. The MultiChannelNetwork is a modern day version of the cable network, except that they live entirely online on the internet.
How do they categorise content? At Maker, they have 23 big niche areas under 4 categories
- Gaming & Sports (where pewdiepie is)
- Lifestyle (fashion, beauty)
- Family (kids, pet videos) and
- Entertainment (music, movies, comedy)