Monday, 26 January 2015

"TeenPatti is India's answer to CandyCrush" RahulRazdan, ExWechat

Rahul, previously head, India with TenCent (Wechat) and IBIBO games,  currently leading a Gaming revolution with Mango Games talks about  the coming Gaming revolution in India.

On messaging apps, "Unleashing the phone book made whatsapp open up floodgates, but others, such as Line, Wechat, Kakaotalk etc have gone way ahead"

He discusses Mobile gaming and why India has been held back in this space.

Rahul's links:

"Mobile First is passe, its now Mobile Only" Aloke Bajpai IXIGO

My chat with Aloke Bajpai, the CEO/founder of IXIGO-He explains how an entire generation of indians uses mobile as the only experience to access the digital world, and why thinking for this audience requires a "mobile only" thinking, not be hamstrung by the desktop experience at all. He also talks about "graceful ways to degrade the experience, to account for spotty cellular data coverage"

Servicing +5M customers monthly, IXIGO is a travel intermediary that is very focused on the mobile only digital ecosystem, they got funded $18.5 M in 2011.

Aloke's links

Thursday, 22 January 2015

"100Million wallets by next year" VijayShekharSharma, PAYTM

The new rockstar on the block is PayTM, which has raised +600 Million from Alibaba and Temasek on a $1.5 Billion valuation. My chat with Vijay Shekhar Sharma, who is targeting +100 Million wallets by the next year.
We get into detail on the business, on how they have travelled this far... Brilliant conversation.

Vijay's Links:

Wednesday, 14 January 2015

"Buy Media by targeting audiences, not Placements" says Tushar Vyas, GroupM

Tushar is a managing partner for the digital media business of GroupM, India's largest media buying company (30-40% of all media spends). Tushar has been a speaker at various online, mobile digital media summits in the past. In this conversation-he shares his take, based on his being in the thick of things on the following:
  • The Digital advertising Landscape?
  • How long should we expect mobile advertising to scale to a level whereit becomes significant, and are big FMCG brands taking to it?
  • Realtime bidding and Programmatic buying– how is it impacting theadvertising world? is it good or bad  for publishers? Is it good or bad for advertisers?
Some snippets: “Digital is about using Tech to get the right message at the right time to the consumer”
“Traditional media is placement driven- front page, ipl etc… though those exist in the digital
environment as well, they are sold as human to human transactions (egReservation buy in Google) -The new way to buy media is to chase audiences not placements- define audiences on context (eg search) or on past behavior (eg retargeting)…”


Sunday, 4 January 2015

"Hybrid Experts" Morihiko Hasebe, Hakuhodo Japans 2nd largest agency

Mori from Japan's 2nd largest Agency, Hakuhodo, talks about how agencies in Japan have developed "Hybrid Experts", who have interdisciplinary skills to create non linear campaigns... how does copywriting + architecture sound? How about an art director with medical experience? outcomes are Hito Hospital and Remm Business hotel. He talks about how advertising is expanding its territory to develop products and services using skills picked up in advertising.

Born and raised in Tokyo, Mori started out as a copywriter with Hakuhodo in 1986. Driven by his passion to communicate, he undertook a wide variety of projects with creative freedom. He also produced big campaigns which reached millions. Before he knew it, he was a veteran of 28  years, with many international and domestic awards under his belt. His passion for great advertising continues to drive him. Mori has sat on the film Jury at Cannes in 2003, AdFest in 2005, Asia Advertising Award(AAA), One Show, D&AD in 2006 & 2008, and chaired at The Chillies(Sri Lankan Ad Award) in 2007. He also judged ACC, Japan’s major TVC award from 2004-2006, Spkes Asia in 2009, AdStars and CICCLPE in 2014.


Thursday, 1 January 2015

"Creating Typeface and Fonts for Indian languages" SarangKulkarni

What does it take to create fonts for Indian languages? my chat with Sarang Kulkarni, who supplies google with all the typefaces of indian languages.

In todays mobile/digital/screen led world, the user interface on the screen is the all important defining criterion for what gets popular and what doesnt. The language typeface is at the core of this- i explore how, as the internet reaches out to the billion indians, other languages beyond english will matter more, and how typefaces are being created for those languages?

An alumnus of Sir J. J. Institute of Applied arts, Sarang specializes in type design and calligraphy. In 2005, he founded ‘WhiteCrow’ – a type foundry and design studio based in Mumbai. With key clients such as Vodafone India, Virgin Mobile India, Star India, and Coca Cola India, White Crow has steadily found its niche in multi-lingual branding, designing custom typefaces across Indian scripts and calligraphy. Sarang is also a part of ‘Aksharaya’, a group of Letter conscious people who channelise their collective efforts to document, promote, explore and create awareness about Indian scripts.

Ek Type is a collaborative type foundry based in India that specializes in developing fonts across Indian languages, many of which will be multi-script.


"Personalisation is at the core of digital and the future of Marketing" ...

Many of you thought Adobe was about flash and creative suite , right?  Well, the digital marketing cloud - Adobe's marketing platform makes up 20% of Adobe’s estimated value and generated around $1 billion in annual revenues in 2013. One can say they get Digital better than any other company because they power up pretty much most of the digital marketing infra in companies out there- with 15,000 clients.
My chat with Mark Szulc, the Guru & Platform evangelist on how he sees Digital as mainstream marketing. He talks about how personalisation is at the core of what constitutes digital, and is at the future of marketing.
Collection of data across digital properties, web apps, mobile properties etc... and capture it across platforms, and look for insights/ anomaly detections from data and use it to optimise experience or drive outcomes.