Sunday, 27 December 2015

MultiChannel Networks are a great complement to the big OTT players Ivy ...

How does the Youtube rockstar ecosystem work in China, given that there is no Youtube in China? That’s what Ivy Wong, CEO of VS Media, a leading MCN (multichannel network) in China explains.Her MCN has 200M views, 40 M Subscribers, 450 creators  
  1. China regulates their media. Hence, Politics and sex are a no no and the key focus is lifestyle and entertainment content. However, sometimes, they get into some trouble around indie musicians who might get a bit political
  2. The big Video platforms are Youku, Tudou, iQiyi, TenCent and Sohu platforms are the big boys there.
  3. Whilst the b2b model to get brand advertising is way bigger than elsewhere in asia, newer models, such as making their creators a celebrity. and the targeting the virtual gifts economy (consumer gifts the celebrity) is fast becoming big.
  4. There is a lot of new younger content creators that are coming into the market.
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