Sunday, 27 December 2015

MultiChannel Networks are a great complement to the big OTT players Ivy ...

How does the Youtube rockstar ecosystem work in China, given that there is no Youtube in China? That’s what Ivy Wong, CEO of VS Media, a leading MCN (multichannel network) in China explains.Her MCN has 200M views, 40 M Subscribers, 450 creators  
  1. China regulates their media. Hence, Politics and sex are a no no and the key focus is lifestyle and entertainment content. However, sometimes, they get into some trouble around indie musicians who might get a bit political
  2. The big Video platforms are Youku, Tudou, iQiyi, TenCent and Sohu platforms are the big boys there.
  3. Whilst the b2b model to get brand advertising is way bigger than elsewhere in asia, newer models, such as making their creators a celebrity. and the targeting the virtual gifts economy (consumer gifts the celebrity) is fast becoming big.
  4. There is a lot of new younger content creators that are coming into the market.
Some Links

Sunday, 13 December 2015

“Pervasive personalisation + Faster time to content =mandatory”-Paolo, C...

My video with Paolo Bozzola, the Chief  Executive  Officer  of  ContentWise, the personalized discovery and recommendations software for cable, satellite, broadband and streaming video operators.
The conversation is full of interesting insights- learn about profile poisoning, and disbelieve that the best recommendation algorithms are difficult to create, they are actually a commodity, available on open source. 


Sunday, 6 December 2015

"On Demand is the Future" Alon Shtruzman, Keshet Media

My video with the very successful media moghul, Alon Shtruzman at the CASBAA 2015 in Hongkong…He talks about the future of media and entertainment...
He is one of the founders of Israel’s multichannel industry, Shtruzman started at Keshet International in 2012 which produces and distributes shows such as Deal With It, Rising Star, Master Class, Dig, Dear Neighbours, Prisoners of War, and Boom. In the U.S., he was executive producer for Dig, Rising Star and Boom.