Sunday, 20 September 2015

Tomi Ahonen Mobile Doyen



My Video with Tomi Ahonen, Telecoms Guru, six times best selling author, celebrity speaker and the inventor of the term -"mobile first". 

Everybody said. let us put out an iPhone app. Thats not mobile first, in fact thats mobile last. Its stuff like SMS, Voice calls etc that are mobile first. Adaptive Design? That is not mobile first! Why should you adapt something to the mobile?

The beauty is mobiles the most measurable instrument ever existed, the fastest way to reach anyone, and sits in everyone’s pocket.

The operator/ device integration story is almost a horrible misery. The good news is its getting better, but India is not leading the way. Operators in Japan/ Scandinavia  give 80-90 cents to the dollar to the services, but in India its <50 cents. 

Most of the things we do on the mobile, are not mobile, they are stationary. However, we are addicted to reachability on the mobile.

All phones will become smartphones by 2019. With price differential becoming so small, there is no point in making any feature phones. Cheap, simple android phones. Everyone of them will have internet, Facebook, youtube etc.. In India, that will take 5 more years. But that will bring about a sea change, as every individual will be so digital.

India is so far advanced in being mobile first, compared to America, etc… that India will drive this, success, richest people, new companies. Its not for no reason that the richest man in the planet has been Carlos Slim, Telecom tycoon from Mexico.

Tomi Ahonen
http://thefuturesagency.com/people/tomi-ahonen-eng/

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