Monday, 28 September 2015

Sunder Muthuraman, GroupM, GainTheory, Analytics, Big Data



Sunder, APAC CEO of Gain Theory, GroupM’s group Analytics company and guru of Analytics and big data talks about how the big data revolution is sweeping the media, advertising and marketing world.
For a big data practitioner, the top thee things to do
  1. if there is a repeatable process, automate it.
  2. don’t start with the data, start with the question.
  3. As a practitioner, keep the geek talk out, keep it simple and relevant to business.

“The traditional paradigm has been about building data warehouses, marts, lakes. You can have a lot of analytics, mathematics etc.. but the end business user only focuses whats in it for them, and hence the presentation layer becomes really key” Big data is also partial data. The degree varies, but it is also partial.

Sunder:

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