Sunday, 13 September 2015

RahulPuri MuktaArts Digital future



My video with Rahul Puri, the MD of Mukta Arts,(Subhash Ghai is the Chairman) the bollywood powerhouse that has played a big role in transforming the movie industry. 

Its a cultural thing. Avengers does well here not because its in English, but because its a culture.

Music in india is veyr homogenous- everybody just plays bollywood. On the internet, we are finding really innovative content, as the economics of delivery is not a struggle. It will filter down to TV eventual.

India has relied on ad revenue for far too long. The Internet is where differentiation is emerging. For instance the opportunity for AIB kind of guys to monetise it ahead is a trial and error game. With the launch of 4G etc, a sea change is emerging.

Premium on subscripiton in TV actually happened when channels started to deliver quality content. Like Sky, owing to the football premiership coverage, started getting significant premiums over free TV delivered over the air.

Mukta arts also operates the Whistling Woods International Institute, an education, research, and training institute that imparts training in skills related to films, television, and media industry

Rahul Puri
https://twitter.com/rahulpuri?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

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