Sunday, 27 September 2015

Huib Van Bockel, Brand and marketing @Redbull





The old fashioned positioning thinking, for instance, “happiness", is now gone. Its now a mission driven world.Give people something they love- they will only listen to you if they want to, or they will block you.People overestimate the need to have amazing stuff everyday- this is not true, every day conversation.

My video with Huib, marketing head of Redbull. He played a key part in the transition from an energy drink business to the media business it is today. Huib led many of Red Bull’s largest projects including Red Bull Revolutions in Sound, Red Bull Air Race Ascot and Danny Macaskill’s Imaginate.

Huib had his first book, The Social Brand, published in 2014 and left Red Bull to set up a new consultancy to connect brands and ambitious start-ups in today’s changing market and media space.

Huib
http://www.imediadatasummit.co.uk/speakers/huib-van-bockel/


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