Sunday, 13 September 2015

Aashish Chopra- Content is Everywhere, Ixigo



How do Videos go viral? its like astrology, isn’t it? Nobody really knows.  Well, Aashish Chopra, IXIGO’s content marketing head does.
And he explains with an effervescent energy and a passion which is just brilliant.  
Some of his visesh  best practices:
  1. replace your obsession with the video going viral with your focus on the content and story you are going to tell.  And for God’s sake, don’t make an ad. Social media is about activism. People are trying to make a change, and impact. focus on that.
  2. Use the right medium to propagate. sharing or share ability is in the dna of Facebook, not so much on youtube, which is traditionally the source of video distribution. And don’t link a youtube video on Facebook, upload directly on Facebook.
Lots of insights, delivered with loads of passion- a personal favourite.

Ashish Chopra:
https://twitter.com/aashishc

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