My chat with Sonal Patel, of Mopub. We delve into multiple topics on mobile advertising…
They are the largest ad exchange for in app inventory- 14K apps, serving 6 billion impressions daily with 160 DSPs buying on their platform. We also delve into Mobile vs Desktop- RTB, programmatic.
When you are on a browser, you know the upstream(where the user has come from) and the downstream (Where they are going), but in a mobile, on an app, you are essentially wall gardened by the app developer.
A consolidation across complementary business units is on the cards. AdTech will be, in 5 years, at the most 5 ecosystems, as there isn’t enough ad dollars going around
MoPub is a hosted ad serving solution built specifically for mobile publishers.
Grow your mobile advertising business with powerful ad management, optimization and reporting capabilities, and earn revenue by connecting to the world's largest mobile ad exchange.
MoPub Marketplace provides access to advertising dollars including exclusive social ad budgets, creatives, and high-quality campaigns from Twitter advertisers.