Saturday, 16 May 2015

Sameer Pitalwalla CultureMachine, Video platform

My video with Sameer Pitalwalla, Cofounder, Culturemachine- a leading MCN with +100Mn views
Our core innovation is about understanding what content to create, and to create that content at scale. we use technology to identify content trends, and also create content at scale.
Our video machine converts any audio into video.
The platforms will become more convoluted. Facebook and twitter have launched their own video platforms., and obviously are eyeing Youtube.
Whilst telling great stories hasn’t changed, the medium used to tell them is changing…from the TAM led Daypart/timeslot consumption of linear TV, we are now in non linear consumption- filling in free time.  


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