Sunday, 12 April 2015

Caroline Campbell Troman, Yahoo APAC's Programmatic Buying Head



The latest and the greatest buzz is "programmatic buying"in the media buying/ advertising world. To those that may know, Yahoo is emerging as a key player in the new-gen AdTech world, with deep and solid investments that are paying off big returns, for example:  http://www.cnbc.com/id/102439898
In this video, I explore the state of play in India and Asia with Caroline, the APAC head of YAHOO’s programmatic buying.

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