Sunday, 29 March 2015

“People connect to MissMalini because they are at a one-tweet-access to ...

"(S)he who controls the spice, controls the universe” :- My video with the immensely talented and articulate Malini Agrawal, aka MissMalini, amongst India’s most famous bloggers.
Says she: I created "Miss Malini", the anime/ cartoon version of me, as the voice out of india that represents the youth. We have our Chota Bheem characters, but there is no young, Indian “Oprah” that represents this new generation.
I did not know what a blog was when I was writing the Midday column Malini’s Mumbai. And, in 2011, I quit everything else and started blogging full-time.
With her prolific content generation capability, she holds sway over the entire young digital Indian audience and has tremendous influence, as indeed Bollywood has found…
In this chat I explore how she crafted her personality and influence and what her plans for the future are.
Brilliant and inspirational stuff.


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