Thursday, 1 January 2015

"Personalisation is at the core of digital and the future of Marketing" ...

Many of you thought Adobe was about flash and creative suite , right?  Well, the digital marketing cloud - Adobe's marketing platform makes up 20% of Adobe’s estimated value and generated around $1 billion in annual revenues in 2013. One can say they get Digital better than any other company because they power up pretty much most of the digital marketing infra in companies out there- with 15,000 clients.
My chat with Mark Szulc, the Guru & Platform evangelist on how he sees Digital as mainstream marketing. He talks about how personalisation is at the core of what constitutes digital, and is at the future of marketing.
Collection of data across digital properties, web apps, mobile properties etc... and capture it across platforms, and look for insights/ anomaly detections from data and use it to optimise experience or drive outcomes.


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