Monday, 26 January 2015

"Mobile First is passe, its now Mobile Only" Aloke Bajpai IXIGO



My chat with Aloke Bajpai, the CEO/founder of IXIGO-He explains how an entire generation of indians uses mobile as the only experience to access the digital world, and why thinking for this audience requires a "mobile only" thinking, not be hamstrung by the desktop experience at all. He also talks about "graceful ways to degrade the experience, to account for spotty cellular data coverage"

Servicing +5M customers monthly, IXIGO is a travel intermediary that is very focused on the mobile only digital ecosystem, they got funded $18.5 M in 2011.

Aloke's links
http://en.wikipedia.org/wiki/Ixigo.com
https://www.linkedin.com/in/alokebajpai
https://www.youtube.com/watch?v=3bKa-GCgmKQ
http://www.livemint.com/Companies/vqcXog6mbvHgdwlWpAhEKK/Ixigo-searches-the-way-humans-do-Aloke-Bajpai.html

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