How does the Youtube rockstar ecosystem work in China, given that there is no Youtube in China? That’s what Ivy Wong, CEO of VS Media, a leading MCN (multichannel network) in China explains.Her MCN has 200M views, 40 M Subscribers, 450 creators
- China regulates their media. Hence, Politics and sex are a no no and the key focus is lifestyle and entertainment content. However, sometimes, they get into some trouble around indie musicians who might get a bit political
- The big Video platforms are Youku, Tudou, iQiyi, TenCent and Sohu platforms are the big boys there.
- Whilst the b2b model to get brand advertising is way bigger than elsewhere in asia, newer models, such as making their creators a celebrity. and the targeting the virtual gifts economy (consumer gifts the celebrity) is fast becoming big.
- There is a lot of new younger content creators that are coming into the market.