Saturday, 22 November 2014

"Designing businesses is as creative as picking up a pen"-Mat Heinl, Mov...

My video with Mat Heinl, CEO of Moving Brands, a London hq'd creative/design agency :
Their client base spans a range- from A 200 year old Saville Row tailor -Norton and Sons, to global complex organisations like Swisscom or HP.
On mobile in India, he says-"The leapfrog in access, where you take a group of people with zero access and give them perhaps more access than people in the first world- thats interesting set of circumstances, that just overcomes legacy of we haven't done this before ... it will be like fire"
They designed Infosys experience centre, where they had to explain a wide range of services as an offer to the customer. They made it high tech, interactive form factor opportunity. We needed to work a lot on how we bring content to life- how do i translate strategy into something more engaging and human.

Mat's Links:

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