Saturday, 15 November 2014

"Brands need to see design as an investment, as everything is design in todays world"- Jonathan Ford, Pearlfisher

My video with Jonathan Ford founder, creative head of Pearlfisher... talking about what it means to be creative in today's world. " A great idea that can be expressed thro' sound, objects and graphics defines human culture". "we need to understand how clients see design -as an investment or as a cost"- they should know, given they have done a lot of work with cadburys dairy milk....

From his website: Never one to simply accept the status quo, Jonathan continually provokes and questions the world, inspiring Pearlfisher to create design that makes the future better. An award-winning designer and advocate of the power of creativity to inspire change, Jonathan has been responsible for creating some of the world’s most loved Challenger and Iconic brands, and for leading a successful series of #challengersandicons interviews with the people behind the brands of the future who understand the need to harness creativity and bold ideas to create success.

Jonathan's Links

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