Saturday, 6 September 2014

"We follow the consumer"-Marico's Aditya Save



Aditya Save, Head, Digital Marketing and Media at Marico discusses his views in this video
"If you look at the Indian family system, we have gone from three generations living under one roof , who share experiences across generations to having nuclear families, who need to search for information which is why people are increasingly going digital in their search- we understand and follow consumers as they do this."

"We have gone in with mobile first in some semi urban/ rural areas to raise awareness in semi literate/ semi media dark state- and have used celebrities in this"
Aditya Save, twitter: @adisave, is with Marico a leading Indian multinational with brands in Health Care Personal Care categories with presence in Africa & Asia. Some of their brands include Parachute, Kaya, Revive, Saffola amongst others
A passionate believer of digital, he is shifting Marketing efforts & dollars towards digital domains, at a pace akin to that of his consumers in these geographies- he talks about these trends in the video.
Besides his role at Marico, Aditya is also a Mentor Partner for the Microsoft Accelerator, based in Bangalore, India.

Links for Aditya
https://www.linkedin.com/pub/aditya-save/1/446/3b8
http://m.mmaglobal.com/events/speakers/aditya-save
http://www.exchange4media.com/Digital/InterView.aspx?ID=136&tname=Iz

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