Sunday, 21 September 2014

"The mobile moment is everything"- Julie Ask, Forrester

Julie talks about the role of mobile in creating consumer experiences- she talks about the shortening timeframes that the consumer feels wow about any feature/products. She also talks about how the Starbucks loyalty program on the mobile paid off.

The APAC has among the most shifted mobile mindset regions... My mobile moment was when i saw how the lives of masai warriors in africa changed because of the mobile and i pivoted.

Julie, is a senior analyst at Forrester based at SFO. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Julie's Mobile first definition:

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