Saturday, 27 September 2014

"Finding great clients is like going on blind dates"-Natasha Jen, Partner, Pentagram

"I don't have projects of shame" - "finding great clients is like going on a blind date" My video with Natasha Jen Partner at Pentagram, who talks about what it takes to be a design/ brand/ creative person- she talks about balancing the left and the right brains, finding great work and having great relationships with clients. " Of course, skills matter, but what is hard to find is talent and vision in people..."


Wednesday, 24 September 2014

"Mobile payments will takeoff when seamless cashout happens" Shashank Joshi, MoneyOnMobile

Seamless cash-out, which regulators are working towards now, is really crucial for mobile payments to take off. Once that happens, the masses will  adopt. My video with Shashank Joshi, Money on Mobile.

In 2010, when we started out it was about SMS based payments, Today, thanks to the smartphones, India is going digital- To move our audience from SMS to digital, we are first enabling payments via Whatsapp- which is a good via media between SMS and our own App.And whatsapp is catching up everywhere.

We also believe in multilingual indian language apps-  we cannot shove english down the masses throats- so we have it in 10 languages, including Bengali, Kannada, Telugu, Oriya, Hindi, Marathi Gujarati etc...

I spoke to the Mpesa founder Susie Lonie, and it emerges that MPesa succeeded where ever carrying cash was dangerous. So you give in your cash in Bandra, and pick it up in Borivili. Thats how it succeeded.

Game changer is through payments because we are changing the habit through payments.

Company :
Susie Lonie:
Shashank Joshi:

Sunday, 21 September 2014

Vishal Dalmia- ING Bank-Mobile First

Sorry about the poor lighting- the best i could find there at the spur of the moment...

What do u do with your banking app most often? Check your balance. Well, on the ING app, you dont even need to log in. This video is with Vishal Dalmia,has created consumer mobile app for IngBank- a mobile first app that stands out for its UX and great experience and has enabled ING to successfully compete with the really big boys of retail banking. In a short span of time, they are #4 in average ticket size of mobile transactions though they are not the #4 bank- they see a lift in the logins and customer interfaces.

"Other banks, on their mobile app,  focus on enabling traditional banking functions on a different device, we have tried to use the mobile to create entirely new use cases"

The app does certain things really well and the customer speaks about it.


"The mobile moment is everything"- Julie Ask, Forrester

Julie talks about the role of mobile in creating consumer experiences- she talks about the shortening timeframes that the consumer feels wow about any feature/products. She also talks about how the Starbucks loyalty program on the mobile paid off.

The APAC has among the most shifted mobile mindset regions... My mobile moment was when i saw how the lives of masai warriors in africa changed because of the mobile and i pivoted.

Julie, is a senior analyst at Forrester based at SFO. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Julie's Mobile first definition:

Friday, 19 September 2014

Innovation and Design in creating great products : video with Todd Rovak, Farenheit212

My video with Todd Rovak, Managing Partner, Farenheit212, a 75 strong London and New York based product design and innovation company.

 "The transparent LCD that Samsung came up was very cool, but could not perhaps become a great TV. Thro' our process of finding a business win and a consumer win, we figured out that the most profitable aisle of the grocery store was the frozen foods section, which was also the worst consumer experience-frosty glass and nothing looked like food. IF we could use these LCDs there, as the transparent doors of the refrigerators- that would be a great consumer experience. We took this idea 5 months from idea to prototype, we were able to create a great product idea for retail businesses- a great example of dual-sided thinking."

"What i really like about India is that India has the ability to leapfrog existing systems, an amazing ecosystem and great talent."


Saturday, 13 September 2014

Tim Malbon MadebyMany

Tim Malbon, from Made By Many, a production innovation company based in london, talks to me at Kyoorius design yatra, where he was a speaker. he speaks on on everything from Skype to creative... a great conversation

twitter: @malbonster

Saturday, 6 September 2014

"We follow the consumer"-Marico's Aditya Save

Aditya Save, Head, Digital Marketing and Media at Marico discusses his views in this video
"If you look at the Indian family system, we have gone from three generations living under one roof , who share experiences across generations to having nuclear families, who need to search for information which is why people are increasingly going digital in their search- we understand and follow consumers as they do this."

"We have gone in with mobile first in some semi urban/ rural areas to raise awareness in semi literate/ semi media dark state- and have used celebrities in this"
Aditya Save, twitter: @adisave, is with Marico a leading Indian multinational with brands in Health Care Personal Care categories with presence in Africa & Asia. Some of their brands include Parachute, Kaya, Revive, Saffola amongst others
A passionate believer of digital, he is shifting Marketing efforts & dollars towards digital domains, at a pace akin to that of his consumers in these geographies- he talks about these trends in the video.
Besides his role at Marico, Aditya is also a Mentor Partner for the Microsoft Accelerator, based in Bangalore, India.

Links for Aditya

Friday, 5 September 2014

Business Secrets: Sachin Bansal from Flipkart

Please find some interesting Insights from Sachin Bansal of Flipkart (sorry, not a video)

  1. Lots of headroom for growth in e-commerce- The Indian market for e-comm is $3 Bn(of the $600+Billion retail industry) about 0.4% as compared to the US-10% & China-8%
  2. Flipkart pushes out about 2 lakh items daily today
  3. About 20 Million people transact on Flipkart, and 50 Million people visit the website
  4. 4 states of South (TN, Karnataka, Kerala and AP) generate as much business as the rest of India
  5. Their biggest categories by value are Electronics, and by Volume are Books and Apparel (with the acquisition of Myntra, the apparel, has the lead!)
  6. E-transaction vs Cash on delivery is 50:50
  7. They own their entire supply chain and delivers the last mile connectivity in 250 cities across India-Employs 10,000 people to run this supply chain across the nation
  8. They have a dedicated callcenter (again owned), with 2000 people to manage customer queries which are mainly around preordering (why don’t you deliver here, can you gift wrap etc) and post order (when will my product arrive etc)
  9. All their tech is done in house- they build the code and the apps themselves.