Sunday, 9 March 2014

Murugavel ( #1 Matrimony site

My video with Murugavel Janakiraman, the founder and CEO of, the #1 indian matrimony portal.
From its launch in 1997 with 4000 members, has found great success.  The crowned king matrimony, it has 8X more success than any other, is available in 15 languages, has 20 million members globally and best of all,  3 Million couples have found their life-partners here.

He talks about the interesting online/ offline model he has evolved. With a physical presence with +170 retail locations across India, he has three subscription driven models- online which is pretty much DIY,  Assisted- with relationship managers and a local language offline model.  He claims "Today, though our service is mainly online, about half our subscription revenue is collected from the doorstep across in India". He has also branched into allied services, such as india's first return gifts portal, and, a listing of +50,000 providers of marriage related services (catering, photographer etc),  they also run events, matrimonyexpo.

He talks further about how physical and virtual benefit  from each other- "People who are already online, walk into retail to convert to paid memberships (hand over the payment over the counter), improve their profiles, understand how this works etc and get a sense of reassurance about the physical presence. The stores also convert the non-online people to get online."

Murugavel heads the BharatMatrimony Group as Chief Executive Officer, with the portfolio comprising, BharatMatrimony Centre,,, and He leads an ever-growing work force of over 300. He also launched a non-profit CSR initiative

Murugavel has been honoured by the Asian Indian Chamber of Commerce as one of the Top 5 Asian Indian Businessmen in the United States (US) below the age of 35. He was also honoured by the India Today Group as the "Business Icon of the Year".

At 34, Murugavel is successful, smart, digital and new age. He is married to Deepa, who, he found on bharatmatrimony. He started off with an idea, that quickly became a passion and is now his purpose- "To build a better Bharat through happy marriages"- Amen to that!

Murugavel's links:
Linkedin :
TEDx Talk:
Murugavel's full profile :

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