Saturday, 22 March 2014


My chat with Manu Jain, co-founder and former Managing Director of one of India's leading fashion portals, a portal that changed the way the indian consumer bought clothes...

Jabong has a lot of firsts to its credit, but it basically changed the consumer behaviour in buying apparel. Apparel traditionally has not been considered the best "ecommerce" material- afterall, the conventional wisdom goes, one would want to try out clothes for colour, fit, look before buying. However, by offering a large catalogue of lifestyle products and a super-fast delivery service - infact, same-day delivery in cities like Delhi, they were able to change consumer behaviour.

Manu is now onto a new venture, named Gynjer, will design, develop and sell wearable smart devices, such as smartwatches and smart glasses.The company will also develop smartphones and phablets. However, the devices will be made by third-party manufacturers in China and Taiwan.

Manu's Links
Techcircle article:
Manu's new passion-wearables:

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