Saturday, 26 January 2013

LVKrishnan CEO TAM

My video with LV Krishnan, CEO of TAM media.  He talks about the evolution in media accountability...makes for an interesting chat, coming from the guy who is the holder of the Universal TV currency...
"Measuring the pulse of Indian TV audiences" - one sees these words almost everywhere in the Mumbai headquarters of TAM India. With services in more than 20 countries spanning Asia, Europe and Americas, TAM has come a long way in India (since its inception in 1998) to be regarded not only as the universal television currency but also as a complete television solution provider.
 In the hot seat is TAM India CEO LV Krishnan who has successfully donned the mantle of guiding the firm through uncharted territories and a turbulent phase. His ad agency background and previous experience that involved working with some of the best brains in the country have helped him shoulder the multitudinous responsibilities with great panache. In October 2013, the soft-spoken but highly assertive Krishnan will be completing thirteen years at the helm. A 'team man' to the core, Krishnan says that he wouldn't have been able to do justice to the 'extremely challenging assignment' without the support of his team.
TAM India - or rather Television Audience Measurement Media Research, a 50:50 joint venture between Nielsen Media Research(NMR) / AC Nielsen and Kantar Media Research(KMR) / IMRB, is the only TV measurement system in India. Post-expansion plans starting from  January 2013, TAM has staked its claim to become one of  the biggest measurement systems in Asia Pacific with a panel strength of 10,000 meters covering nearly 40,000 individuals across 225 sample urban towns to represent Urban India markets in almost all states of India other than J&K and the North East. TAM India has offices in Mumbai, Delhi, Chennai, Bangalore and Vadodara (TAM Adex team).

Krishnan's links:
Intro text from :

Friday, 25 January 2013

MaxHegerman JWT DigitalHead

My video chat with Max Hegerman, digital head, JWT. he talks about consumer evolution in the digital age- he says today brands have 4-5 digital agencies they work with- he also talks about his experience in working with Apple and launching them in china.

In his own words: With 20+ years under my belt, I have worked in advertising, marketing, branding and communications planning for brands like Saturn, Nike, Oakley, Pizza Hut, Land Rover, Volvo, Scion and Apple. I have spent the past five years in key (digital) agency leadership positions in China and India. My experience includes a wide range of media and integrated creative solutions for new brand launches, product line introductions/extensions, specific targets and the re-engineering of brand positioning/messaging. By no means a digital native, I could certainly be considered a digital early adopter. And, I am working, campaign-by-campaign to change the digital landscape forever...

Max's Links

Thursday, 24 January 2013

Charles Wright WolffOlins Brand Consultancy

My video with Charles Wright, Partner, Wolff Olins, a leading brand consultancy that was responsible, most recently, for the logo of London 2012 olympics. He says "consistent is dead, because managing things by the rules doesn't work"

Charles is a CA by profession. He worked with Accenture before joining Wolff Olins as CFO. He has worked throughout Europe, China and India. Some of his international clients include the London 2012 Olympics, Tate, GE, Unilever, Sony Ericsson, (RED), New York City, Mercedez-Benz, AOL, PWC, Asian Art Museum, and Orange. In India, he has worked for the Adani Group, Hero Moto Corp, Tata Docomo and the Tata Group.

Charles' Links:,indian-cmos-need-to-shed-their-8216branding8217-reticence-wright.aspx

Sunday, 13 January 2013

SheldonMonteiro CTO SapientNitro

My video with Sheldon, CTO of SapientNitro. Here he talks about whats really changed in marketing with bigdata. Its now economical to deal with volume, velocity and variety in data as compared to 5 years ago. The opportunity to create customer experience using big data is the big idea. he mentions  Autotrader(UK) as an example.

Sheldon is a quality evangelist, process guru and technologist who joined Sapient in 1995, when the firm was under 200 people. He has been instrumental in practice and services development through Sapient’s growth to nearly 10,000 people. Based out of Chicago, he leads Quality and Methodology for SapientNitro’s commerce delivery teams globally. Prior to his current role, he led the delivery of various digital commerce and service platforms for SapientNitro clients, including several Fortune 500 companies.

His main interest is to improve the culture, tools and processes of multi-disciplinary teams - to maximize their productivity, quality and innovation quotient.

Sheldon's Links

SatyanGajwani CEO TimesInternet&TBSL

My video with Satyan Gajwani, CEO of Times internet and TBSL, with +1 billion views, who talks about "marketing being headed by a nerd"... essentially talking about the increasingly quantitative approach marketing is taking, as compared to the qualitative... " he signs off with " I just like building great stuff".

Satyan Gajwani is the CEO of Times Internet Limited. Times Internet Ltd. is the largest Indian digital company, according to Comscore. Times Internet Ltd. owns and operates all major digital initiatives for the Times Group, including ventures in news, business news, lifestyle, music, video, local, e-commerce, deals, mobile, MVAS, and digital investments.. Satyan's goal is to operate Times Internet Ltd. as a collective of nimble startups with a dedicated focus on making each business a success in its respective vertical.
Satyan earned his Bachelor’s in Mathematical and Computational Science from Stanford University, and earned his Masters in Management Science and Engineering from Stanford as well. He previously worked at Barclays Bank in New York, and moved to India four years ago as Director of New Media for The Times Group.

I mention a presentation of Satyan's in the video- a synopsis is available here :

Satyan's Links