My video with LV Krishnan, CEO of TAM media. He talks about the evolution in media accountability...makes for an interesting chat, coming from the guy who is the holder of the Universal TV currency...
"Measuring the pulse of Indian TV audiences" - one sees these words almost everywhere in the Mumbai headquarters of TAM India. With services in more than 20 countries spanning Asia, Europe and Americas, TAM has come a long way in India (since its inception in 1998) to be regarded not only as the universal television currency but also as a complete television solution provider.
In the hot seat is TAM India CEO LV Krishnan who has successfully donned the mantle of guiding the firm through uncharted territories and a turbulent phase. His ad agency background and previous experience that involved working with some of the best brains in the country have helped him shoulder the multitudinous responsibilities with great panache. In October 2013, the soft-spoken but highly assertive Krishnan will be completing thirteen years at the helm. A 'team man' to the core, Krishnan says that he wouldn't have been able to do justice to the 'extremely challenging assignment' without the support of his team.
TAM India - or rather Television Audience Measurement Media Research, a 50:50 joint venture between Nielsen Media Research(NMR) / AC Nielsen and Kantar Media Research(KMR) / IMRB, is the only TV measurement system in India. Post-expansion plans starting from January 2013, TAM has staked its claim to become one of the biggest measurement systems in Asia Pacific with a panel strength of 10,000 meters covering nearly 40,000 individuals across 225 sample urban towns to represent Urban India markets in almost all states of India other than J&K and the North East. TAM India has offices in Mumbai, Delhi, Chennai, Bangalore and Vadodara (TAM Adex team).
Intro text from : http://www.indiantelevision.com/interviews/y2k3/executive/lvkrishnan.htm