My video with Manoj Gupta, head of VAS and Applications, Micromax.
A Gamechanger, with their entry level android phones being priced @ $50, micromax has been a trailblazer in india. Their latest is Canvas. Some of his quotes : "The speed at which we can bring a phone into the market is 1/5 th the speed as compared to the MNC phone manufacturers." "The indian consumer is an emotional consumer, who needs less doubt in his purchases, and hence looks for value for money." "Even our Rs2.5 K feature phone is a 4 inch touchscreen phone" " The middle class will demand to read, write and discover in their mother tongue". " India will still need a lot of feature phones, because on a bike, when you want to make a call, you still need a keypad as compared to a touch screen".
About Micromax: Micromax, is the 12th largest handset manufacturer in the World (According to Global Handset Vendor Market share report from Strategy Analytics). The Indian brand is reaching out to the global frontiers with innovative products that challenge the status quo that Innovation comes with a price. With an in-depth understanding of rapidly changing consumer preferences coupled with the use of advanced technologies, Micromax has been able to differentiate itself from the competitors through innovation and design.