Monday, 18 March 2013

Sukirti Jagran Online CEO





My video with Sukirti Gupta, head of Jagran Online who talks about vernacular language and the digital ecosystem. Jagran is the world's largest newspaper, with +55 MM readers. In india, amongst the dailies, the language dailies are top 7 and the earliest english daily is at #8. The growth has been from 4 lakh NRI dominated  4 years ago to 36 Lac users monthly in india alone. Jagran.com has 247 editions and +10,000 stories daily. The key challenges according to her are content discovery, revenue sustainability and technology rendering on devices. Despite this, even in the digital space, they are as big as The Hindu and Indian Express and they have +6Lac followers on Facebook. She talks about Hinglish, English and Hindi.

Sukirti Gupta is CEO of MMI Online which manages the online media properties of the Jagran Prakashan Group, including Dainik Jagran, the worlds’ largest ready daily. Jagran.Com, the online portal of Dainik Jagran, is the largest vernacular language portal in India.

Sukirti's Links:
www.linkedin.com/pub/sukirti-suki-gupta/0/92/a85
http://www.jagran.com/
http://www.medianama.com/2010/06/223-jagran-onlymyhealth-mmi/

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