Sunday, 17 March 2013

NevilleTaraporewalla Microsoft

My video chat with Microsoft's senior director for Advertising for emerging markets, Neville Taraporewalla. Here he talks about how Technology can deliver to business. and about how he started his digital media excursion with the Times group, Yahoo, where he led the turnaround to a profit making company in India and to his current role in Microsoft where he evangelises digital. He says - "I see all technology companies have now become media companies"

An expert on the digital advertising industry, Neville Taraporewalla spearheads the Advertising and Online Business at Microsoft India. In this role, he drives long term success and market growth across Microsoft’s advertising and online offerings in India.

Overall, Taraporewalla has over 23 years of industry experience and has been one of the earliest adopters of the Internet. During his tenure with Yahoo! India from 2002-06, he was instrumental in reversing Yahoo! India’s fortunes and had played a pivotal role in converting the India office into a profit centre. In 1996, he led The Times of India Group’s foray into the Internet space, where he was in charge of online media sales, content production and marketing.

APOLOGY: my audio recording device malfunctioned during this interview, so apologies if the sound is not great- it is audible, but not clear- sorry about this.

Neville's Links

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