My video chat with Mahesh Murthy, who has styled himself as the Marketing Robinhood, because he makes money out of advising big brands and funds startups with it... with +50K followers on twitter and a Digital Guru,he talks about the future of Marketing. A great example is Redbull, which spent $20 MM and got $0.5 Billion of publicity getting a man to jump off space (Felix Baumgartner).
Mahesh Murthy, founder and CEO, has 24 years of marketing and communications experience – of which over 14 years are in online marketing. After dropping out of college, Mahesh sold vacuum cleaners from door to door and then found a home in advertising with Grey in India and Ogilvy in Hong Kong, where he won international notoriety as a creative director on HP, Microsoft, Unilever, The Economist, Pepsi and MTV - for whom he wrote and directed a spot voted “Asia’s best commercial of the decade”. Mahesh then moved to a Silicon Valley firm, CKS Partners (later, USWeb/ CKS) as Creative Director and eventually, Partner – where he helped create and launch the first commercial version of Yahoo in 1995 and the “Earth’s biggest bookstore” campaign for Amazon.com in 1997. After a successful IPO for CKS, Mahesh moved to head marketing at iCat, an e-commerce firm in Seattle, which was subsequently acquired by Intel. Mahesh then returned to India to run Channel V, a rival to MTV, till its sale to Newscorp in 2000 and then founded Passionfund to invest in and guide startups. Among his investments were Geodesic, a mobile software firm with a 2008 market cap of over $500m; EBS Direct, a multinational loyalty and marketing services firm; Compassbox, acquired by CareerLauncher and WebDunia, India’s leading multilingual portal. Mahesh pens reasonably infamous columns across various business publications and has played the Donald Trump-equivalent role in an Indian rip-off of The Apprentice, involving entrepreneurs and business plans. While running digital marketing campaigns for his favourite charity in late 2003, Mahesh saw an opportunity to change the basic business model in advertising and set up Pinstorm with a bunch of great people to do so. As the company has grown and better people than him - like others listed here - have come on board, his contribution to business is increasingly restricted to deciding whose lunch box to raid at the communal table. Mahesh co-founded his second fund, Seedfund in 2006 with the backing of investors like Google and Motorola to create and guide even more revolutionary companies.
About Pinstorm: Pinstorm is a digital advertising firm headquartered in Mumbai, India with offices in New Delhi, Bangalore, Singapore, Kuala Lumpur, Zurich and Santa Clara. It was founded in 2004 and ranks amongst the leading digital advertising firms in the world. The company is founded by Mahesh Murthy who was also its COO until recently., and in 2005 stood amongst the "Asia's Top 100 Technology Companies" in first "Red Herring 100 Asia list" published by Red Herring magazine.