Friday, 25 January 2013

MaxHegerman JWT DigitalHead

My video chat with Max Hegerman, digital head, JWT. he talks about consumer evolution in the digital age- he says today brands have 4-5 digital agencies they work with- he also talks about his experience in working with Apple and launching them in china.

In his own words: With 20+ years under my belt, I have worked in advertising, marketing, branding and communications planning for brands like Saturn, Nike, Oakley, Pizza Hut, Land Rover, Volvo, Scion and Apple. I have spent the past five years in key (digital) agency leadership positions in China and India. My experience includes a wide range of media and integrated creative solutions for new brand launches, product line introductions/extensions, specific targets and the re-engineering of brand positioning/messaging. By no means a digital native, I could certainly be considered a digital early adopter. And, I am working, campaign-by-campaign to change the digital landscape forever...

Max's Links

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