Thursday, 24 January 2013

Charles Wright WolffOlins Brand Consultancy

My video with Charles Wright, Partner, Wolff Olins, a leading brand consultancy that was responsible, most recently, for the logo of London 2012 olympics. He says "consistent is dead, because managing things by the rules doesn't work"

Charles is a CA by profession. He worked with Accenture before joining Wolff Olins as CFO. He has worked throughout Europe, China and India. Some of his international clients include the London 2012 Olympics, Tate, GE, Unilever, Sony Ericsson, (RED), New York City, Mercedez-Benz, AOL, PWC, Asian Art Museum, and Orange. In India, he has worked for the Adani Group, Hero Moto Corp, Tata Docomo and the Tata Group.

Charles' Links:,indian-cmos-need-to-shed-their-8216branding8217-reticence-wright.aspx

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