Saturday, 27 April 2013

Muthu Nedumaran-Technology&Language

My video with Muthu Nedumaran- a language guru working on indo-chinese languages whose technologies have been adopted by Apple. We start speaking in Tamil from 7:35.

" For the english page, the cost of printing was 7 bucks, and for the Tamil page, it was 35 bucks- i wanted to change that" . The smartphone is a huge opportunity where i have licensed stuff to Apple and HTC. "In india you can sell a device with every language except indian language- unlike in Thailand or in China". UGC will change the landscape. Early days were focused on rendering the font, but today, people want intelligent input- predictive text, linguistic spelling analysis, etc.

Muthu Nedumaran has over 25 years of experience in developing technologies for the Tamil language.  He authored Murasu Anjal and Sellinam, the popular desktop and mobile application for Tamil input, rendering and content. His creations have been officially adopted by the education ministries in governments of Singapore and Malaysia. Muthu developed the fonts for Indian and Indo-Chinese languages that are included in the iPhone and the latest Macintosh operating system from Apple Inc. He is currently the Chief Executive Officer of Knowledge Channels Synergy Sdn. Bhd., Malaysia. Besides driving Technology and Product Marketing initiatives for large corporations like Sun Microsystems and Oracle Corporation in the Asia Pacific region, he was also actively involved in niche technology developments such as Java, Web and Mobile technologies. Muthu holds a degree in Electronic Engineering with a major in Computer Engineering from the University of Technology Malaysia (1985).

Muthu's links

Monday, 15 April 2013


My video with Manoj Gupta, head of VAS and Applications, Micromax.

A Gamechanger, with their entry level android phones being priced @ $50, micromax has been a trailblazer in india. Their latest is Canvas. Some of his quotes : "The speed at which we can bring a phone into the market is 1/5 th the speed as compared to the MNC phone manufacturers." "The indian consumer is an emotional consumer, who needs less doubt in his purchases, and hence looks for value for money." "Even our Rs2.5 K feature phone is a 4 inch touchscreen phone" " The middle class will demand to read, write and discover in their mother tongue". " India will still need a lot of feature phones, because on a bike, when you want to make a call, you still need a keypad as compared to a touch screen".

About Micromax: Micromax, is the 12th largest handset manufacturer in the World (According to Global Handset Vendor Market share report from Strategy Analytics). The Indian brand is reaching out to the global frontiers with innovative products that challenge the status quo that Innovation comes with a price. With an in-depth understanding of rapidly changing consumer preferences coupled with the use of advanced technologies, Micromax has been able to differentiate itself from the competitors through innovation and design.

Manoj's Links:

Monday, 18 March 2013

KirubaShankar DigitalRockstar&Farmer

One of the most interesting people  i have met this year, a digital guru with +50,000 followers on Twitter, Kiruba talks about his passions, Internet, social media, his farming , blogging - he started blogging late 90s...and about his inspiration, Derek Sivers...

Kiruba Shankar is an entrepreneur, social media consultant, speaker, author, teacher, podcaster and a farmer. He is the CEO of BusinessBlogging, a social media consultant firm. He also heads Vaksana Farms, a farming venture and Verdure Books, a publishing house. He has authored 4 books and is working on the next.  He has written articles in leading business newspapers and magazines. He runs various projects catering to diverse interests such as Kiruba TV, Kiruba FM, Cerebrate, Sponge etc. He is passionate about comics, antiques, vinyl records, business cards, running, cycling, rowing, traveling and blogging.

Kiruba's Links:

Sukirti Jagran Online CEO

My video with Sukirti Gupta, head of Jagran Online who talks about vernacular language and the digital ecosystem. Jagran is the world's largest newspaper, with +55 MM readers. In india, amongst the dailies, the language dailies are top 7 and the earliest english daily is at #8. The growth has been from 4 lakh NRI dominated  4 years ago to 36 Lac users monthly in india alone. has 247 editions and +10,000 stories daily. The key challenges according to her are content discovery, revenue sustainability and technology rendering on devices. Despite this, even in the digital space, they are as big as The Hindu and Indian Express and they have +6Lac followers on Facebook. She talks about Hinglish, English and Hindi.

Sukirti Gupta is CEO of MMI Online which manages the online media properties of the Jagran Prakashan Group, including Dainik Jagran, the worlds’ largest ready daily. Jagran.Com, the online portal of Dainik Jagran, is the largest vernacular language portal in India.

Sukirti's Links:

Sunday, 17 March 2013

ArvindPani Reverie Entrepreneur

Meet Arvind Pani, Entrepreneur-founder of Reverie, focused on solving the language divide in the mobile  and digital world- his mission is "to make language irrelevant on digital platforms".

The magnitude of the problem: Though Indian literacy is 76%,  English literacy is about 10%, which means people that use mobile phones have paper stickers in their native languages to guide them, a ridiculous situation.80% of devices today sell in non latin regions where support for languages is very difficult in the digital ecosystem. They partner with Qualcomm and have rolled out devices with Micromax- they are also targeting Set Top Boxes... and are the engine behind PluxText

The big challenge Reverie has set itself- to create a digital user experience that has to match up to the next best experience- Print media- (the largest newspaper in the world is a local language newspaper in India) -Reverie has solutions, tools and technologies in three areas- consumption, interactivity and content processing to solve the language divide.

Reverie is a Bangalore based product startup that makes text communication possible in any language on digital platforms.It provide users the ability to read and type in any language of choice and also provide automated contextual text conversion of one language to several other languages.This framework not only allows for rendering multiple languages on such devices for text display, but also for text entry and other value adds such as contextual conversion of languages dynamically.

Arvind's Links:

NevilleTaraporewalla Microsoft

My video chat with Microsoft's senior director for Advertising for emerging markets, Neville Taraporewalla. Here he talks about how Technology can deliver to business. and about how he started his digital media excursion with the Times group, Yahoo, where he led the turnaround to a profit making company in India and to his current role in Microsoft where he evangelises digital. He says - "I see all technology companies have now become media companies"

An expert on the digital advertising industry, Neville Taraporewalla spearheads the Advertising and Online Business at Microsoft India. In this role, he drives long term success and market growth across Microsoft’s advertising and online offerings in India.

Overall, Taraporewalla has over 23 years of industry experience and has been one of the earliest adopters of the Internet. During his tenure with Yahoo! India from 2002-06, he was instrumental in reversing Yahoo! India’s fortunes and had played a pivotal role in converting the India office into a profit centre. In 1996, he led The Times of India Group’s foray into the Internet space, where he was in charge of online media sales, content production and marketing.

APOLOGY: my audio recording device malfunctioned during this interview, so apologies if the sound is not great- it is audible, but not clear- sorry about this.

Neville's Links

Saturday, 16 February 2013

MaheshMurthy MarketingRobinhood

My video chat with Mahesh Murthy, who has styled himself as the Marketing Robinhood, because he makes money out of advising big brands and funds startups with it... with +50K followers on twitter and a Digital Guru,he talks about the future of Marketing. A great example is Redbull, which spent  $20 MM and got $0.5 Billion of publicity getting a man to jump off space (Felix Baumgartner).

Mahesh Murthy, founder and CEO, has 24 years of marketing and communications experience – of which over 14 years are in online marketing. After dropping out of college, Mahesh sold vacuum cleaners from door to door and then found a home in advertising with Grey in India and Ogilvy in Hong Kong, where he won international notoriety as a creative director on HP, Microsoft, Unilever, The Economist, Pepsi and MTV - for whom he wrote and directed a spot voted “Asia’s best commercial of the decade”. Mahesh then moved to a Silicon Valley firm, CKS Partners (later, USWeb/ CKS) as Creative Director and eventually, Partner – where he helped create and launch the first commercial version of Yahoo in 1995 and the “Earth’s biggest bookstore” campaign for in 1997. After a successful IPO for CKS, Mahesh moved to head marketing at iCat, an e-commerce firm in Seattle, which was subsequently acquired by Intel. Mahesh then returned to India to run Channel V, a rival to MTV, till its sale to Newscorp in 2000 and then founded Passionfund to invest in and guide startups. Among his investments were Geodesic, a mobile software firm with a 2008 market cap of over $500m; EBS Direct, a multinational loyalty and marketing services firm; Compassbox, acquired by CareerLauncher and WebDunia, India’s leading multilingual portal. Mahesh pens reasonably infamous columns across various business publications and has played the Donald Trump-equivalent role in an Indian rip-off of The Apprentice, involving entrepreneurs and business plans. While running digital marketing campaigns for his favourite charity in late 2003, Mahesh saw an opportunity to change the basic business model in advertising and set up Pinstorm with a bunch of great people to do so. As the company has grown and better people than him - like others listed here - have come on board, his contribution to business is increasingly restricted to deciding whose lunch box to raid at the communal table. Mahesh co-founded his second fund, Seedfund in 2006 with the backing of investors like Google and Motorola to create and guide even more revolutionary companies.

About Pinstorm: Pinstorm is a digital advertising firm headquartered in Mumbai, India with offices in New Delhi, Bangalore, Singapore, Kuala Lumpur, Zurich and Santa Clara. It was founded in 2004 and ranks amongst the leading digital advertising firms in the world.[1] The company is founded by Mahesh Murthy who was also its COO until recently.,[2] and in 2005 stood amongst the "Asia's Top 100 Technology Companies" in first "Red Herring 100 Asia list" published by Red Herring magazine.[3]


Friday, 8 February 2013

HemangPandit CEO,Entrepreneur GaneshaSpeaks

My video chat with Hemang Pandit, CEO, Founder Entrepreneur of the world's 3rd largest astrology portal, fast headed to #1 slot- with +3 MM visits monthly. Hemang talks about Astrology, its nuances and its fascination to humanity, "there are 20 Million astrologers in India" Astrology has moved from the "definitive" to a direction/ trend indicator.

GaneshaSpeaks : Initiated in the year 2003 with a definitive vision, is a pioneer in more than one ways. Back then, E-commerce space was yet in its infancy, and the examples to follow were far and few. The aim and vision of the company, however, was set from the day one – to streamline a scattered, direction-less astrology market. Today, the parent company i.e. Siddhi Vinayak Astrology Services Private Limited has come a long way since its nascent days, and has expanded its vistas in myriad ways. Besides, which is undoubtedly the Numero Uno astrology website in India, the company now boasts of an impressive portfolio of running and upcoming products, services and brands.

About Hemang : The young, charismatic innovator and techno-entrepreneur, who never shies away from experimenting with novel concepts and uncharted territories, Hemang Arunbhai Pandit has been the key driving force and the brain behind the foundation and creation of the entire business, and its running/ upcoming subsidiaries. The architect of the website, Hemang has powered the business with his eye-on-the-target approach and inventive spirit. He holds great respect and preference for high quality service standards, and his vision and firm belief in tenets of hard yet smart work have, time and again, yielded spectacular results. His unique entrepreneurial spirit and dynamism have been instrumental in writing the success story of this organisation.

Hemang's Links:

Saikumar CEO Network18

My video with Sai, CEO, Network18. some of his quotes-" I see borders collapsing between broadcast, digital and print". " Content is king, but has many kingdoms".

B. Sai Kumar, 37 years, is the Group CEO of Network18. He oversees the group’s diverse portfolio of assets spanning news & entertainment broadcasting, digital & print publishing, filmed entertainment, e-commerce and other allied businesses. This includes a TV network comprising fifteen national and regional channels straddling General & Business news, Mass entertainment, Youth, Kids, English entertainment, Factual entertainment and Home shopping genres. The group also operates a bouquet of web portals and a stable of special interest magazines, yellow pages & search services apart from having a presence in areas such as entertainment ticketing, event & sports management, broadcast services and financial data terminals.

Responsible for the strategic and operational management of the group, Kumar leads management teams of all group businesses including the IBN general news network (CNN-IBN,IBN7,IBN-Lokmat),CNBC-TV18/Awaaz business news network (CNBC-TV18,CNBC Awaaz,CNBC-TV18 Prime HD), Web18 (,,, etc), Forbes India,Infomedia18 (Overdrive,Chip,Entrepreneur etc) amongst others. Apart from this, Kumar oversees the group’s interests in A+E Networks|TV18 (HistoryTV18),Viacom18 (Colors, Colors HD, MTV, Nick, Vh1, Sonic, Comedy Central, Viacom18 Motion Pictures), HomeShop18 and Bigtree entertainment (

Sai's links:

Saturday, 26 January 2013

LVKrishnan CEO TAM

My video with LV Krishnan, CEO of TAM media.  He talks about the evolution in media accountability...makes for an interesting chat, coming from the guy who is the holder of the Universal TV currency...
"Measuring the pulse of Indian TV audiences" - one sees these words almost everywhere in the Mumbai headquarters of TAM India. With services in more than 20 countries spanning Asia, Europe and Americas, TAM has come a long way in India (since its inception in 1998) to be regarded not only as the universal television currency but also as a complete television solution provider.
 In the hot seat is TAM India CEO LV Krishnan who has successfully donned the mantle of guiding the firm through uncharted territories and a turbulent phase. His ad agency background and previous experience that involved working with some of the best brains in the country have helped him shoulder the multitudinous responsibilities with great panache. In October 2013, the soft-spoken but highly assertive Krishnan will be completing thirteen years at the helm. A 'team man' to the core, Krishnan says that he wouldn't have been able to do justice to the 'extremely challenging assignment' without the support of his team.
TAM India - or rather Television Audience Measurement Media Research, a 50:50 joint venture between Nielsen Media Research(NMR) / AC Nielsen and Kantar Media Research(KMR) / IMRB, is the only TV measurement system in India. Post-expansion plans starting from  January 2013, TAM has staked its claim to become one of  the biggest measurement systems in Asia Pacific with a panel strength of 10,000 meters covering nearly 40,000 individuals across 225 sample urban towns to represent Urban India markets in almost all states of India other than J&K and the North East. TAM India has offices in Mumbai, Delhi, Chennai, Bangalore and Vadodara (TAM Adex team).

Krishnan's links:
Intro text from :

Friday, 25 January 2013

MaxHegerman JWT DigitalHead

My video chat with Max Hegerman, digital head, JWT. he talks about consumer evolution in the digital age- he says today brands have 4-5 digital agencies they work with- he also talks about his experience in working with Apple and launching them in china.

In his own words: With 20+ years under my belt, I have worked in advertising, marketing, branding and communications planning for brands like Saturn, Nike, Oakley, Pizza Hut, Land Rover, Volvo, Scion and Apple. I have spent the past five years in key (digital) agency leadership positions in China and India. My experience includes a wide range of media and integrated creative solutions for new brand launches, product line introductions/extensions, specific targets and the re-engineering of brand positioning/messaging. By no means a digital native, I could certainly be considered a digital early adopter. And, I am working, campaign-by-campaign to change the digital landscape forever...

Max's Links

Thursday, 24 January 2013

Charles Wright WolffOlins Brand Consultancy

My video with Charles Wright, Partner, Wolff Olins, a leading brand consultancy that was responsible, most recently, for the logo of London 2012 olympics. He says "consistent is dead, because managing things by the rules doesn't work"

Charles is a CA by profession. He worked with Accenture before joining Wolff Olins as CFO. He has worked throughout Europe, China and India. Some of his international clients include the London 2012 Olympics, Tate, GE, Unilever, Sony Ericsson, (RED), New York City, Mercedez-Benz, AOL, PWC, Asian Art Museum, and Orange. In India, he has worked for the Adani Group, Hero Moto Corp, Tata Docomo and the Tata Group.

Charles' Links:,indian-cmos-need-to-shed-their-8216branding8217-reticence-wright.aspx

Sunday, 13 January 2013

SheldonMonteiro CTO SapientNitro

My video with Sheldon, CTO of SapientNitro. Here he talks about whats really changed in marketing with bigdata. Its now economical to deal with volume, velocity and variety in data as compared to 5 years ago. The opportunity to create customer experience using big data is the big idea. he mentions  Autotrader(UK) as an example.

Sheldon is a quality evangelist, process guru and technologist who joined Sapient in 1995, when the firm was under 200 people. He has been instrumental in practice and services development through Sapient’s growth to nearly 10,000 people. Based out of Chicago, he leads Quality and Methodology for SapientNitro’s commerce delivery teams globally. Prior to his current role, he led the delivery of various digital commerce and service platforms for SapientNitro clients, including several Fortune 500 companies.

His main interest is to improve the culture, tools and processes of multi-disciplinary teams - to maximize their productivity, quality and innovation quotient.

Sheldon's Links

SatyanGajwani CEO TimesInternet&TBSL

My video with Satyan Gajwani, CEO of Times internet and TBSL, with +1 billion views, who talks about "marketing being headed by a nerd"... essentially talking about the increasingly quantitative approach marketing is taking, as compared to the qualitative... " he signs off with " I just like building great stuff".

Satyan Gajwani is the CEO of Times Internet Limited. Times Internet Ltd. is the largest Indian digital company, according to Comscore. Times Internet Ltd. owns and operates all major digital initiatives for the Times Group, including ventures in news, business news, lifestyle, music, video, local, e-commerce, deals, mobile, MVAS, and digital investments.. Satyan's goal is to operate Times Internet Ltd. as a collective of nimble startups with a dedicated focus on making each business a success in its respective vertical.
Satyan earned his Bachelor’s in Mathematical and Computational Science from Stanford University, and earned his Masters in Management Science and Engineering from Stanford as well. He previously worked at Barclays Bank in New York, and moved to India four years ago as Director of New Media for The Times Group.

I mention a presentation of Satyan's in the video- a synopsis is available here :

Satyan's Links