My video chat with Ramesh Srivats, amongst the smartest people i have met... Ramesh is a "master of twitter" with +40,000 followers of his "lets put da" philosphy... I am one of them! Here he expounds how marketing has changed over the last couple of decades... " there is a reason why Apple and Google are the hottest brands today, as compared to the mass-media era when the Pepsis and the Cokes were the IN brands"... Ramesh has his own Media company- TenTenTen which creates cool apps that help cool brands connect with cool customers.
With an IIT/IIM (Madras, BTech Computer Science, IIT JEE all india rank #53) bluechip pedigree, Ramesh is advertising professional who’s made a fine art of the usage of puns on Twitter, Ramesh's Twitter stream has won the Best Indi Microblog award, and he captures his original one-liners in ‘Shortputs’, an extension of his favourite phrase “Let’s put, Da”, a phrase he says helped him get through college unscathed. These ‘shortputs’ give you a glimpse at how his mind works, of how he captures the zeitgeist in just 140 characters.
Ramesh is best followed on twitter and you can read more about him in this interview or find him on Ramesh@linkedin