Monday, 12 November 2012

Christian-Yoose- The Hyper-Local Mobile Ad Network




I talk to Christian about Yoose- the Hyper-Local Mobile Ad Network - something that looks like Geo-fencing but is independent of the mobile operator. So if you are in a mall in a city, you get banner ads that say "XYZ special in this store, about 10 meters ahead" which you could do with specific operators but now can do across using Yoose. The outcome is that click rates are 2-3X better than banner advertising. he talks about the technology, usecases and the benefits.

YOOSE was founded in 2009 by CEO, Christian Geissendoerfer. YOOSE has since successfully launched location-based mobile ad campaigns for brands in Germany, Singapore, India, Russia, UK and Australia. YOOSE is recognised throughout the industry for its consumer engagement innovation and location targeting expertise.

Christian’s career began in the IT and software industry where he held a variety of sales and marketing positions for leading companies such as Lotus Development Corporation, Deutsche Bank and IBM. As Marketing Manager for IBM, Christian successfully developed new ‘routes to market’ strategies and managed brands and customer sets across the EMEA region. In 2008 Christian became founder and CEO of his own venture, YOOSE: the hyper-local mobile ad network. YOOSE has since launched its services in Germany, Singapore and India and is gaining industry-wide recognition for innovation and expertise in consumer engagement through mobile location targeting and couponing.

Christian's Links:
https://twitter.com/YOOSE
http://www.linkedin.com/in/cgeissendoerfer
http://www.yoose.com/about-yoose
http://en.wikipedia.org/wiki/Geo-fence
http://www.wipconnector.com/wipjam/entry/mwc_2012_speakers

2 comments:

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Rakesh Gupta said...

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