Monday, 1 October 2012


My Video with Suvodeep Das, CMO Kaya Skin Clinic  (Marico group)  with 85 clinics in 26 cities in india, and also in Middle-East and Malaysia.  an FMCG marketeer who has been successful in using technology to deliver great P&L results.

Working with Extremely Niche Audience- Women 20-45, living in Tier 1/Metro with MHI of 1.5 Lacs can become challenging for a marketer- yet, leveraging technology, Suvodeep has increased revenue, and increased footfalls to his clinics using innovations like "Geofencing"... "In 2 days we had 70 Lacs of revenue"

Serious insights- a must see!

Over the past 14 years, Suvodeep Das has built up a rich portfolio of marketing experiences:in advertising, with O&M for five years where he handled brands such as Dove, Cadbury’s Perk, Sunlight and Comfort. In Hindustan Unilever as Brand Manager of Sunlight, following it with a stint at Western Union as Marketing Manager, South Asia.

Suvodeep spent over three years at Western Union, during which he was promoted to Marketing Director, South Asia. In that role, he headed the company’s marketing and communications in India and neighbouring countries, and was responsible for inbound marketing from Europe and Asia Pacific. Prior to his current role at Kaya Skin Clinic, he was Category Head for hair oil at Marico Ltd.

Currently, Suvodeep is the Marketing Head for Kaya Skin Clinic, and looks after marketing, communication, PR and new initiatives for the brand globally.

Suvodeep's Links:
CNBC videos on Kaya:

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