Thursday, 11 October 2012


If there is one industry that has been impacted by the information/social media/ engagement trends, its Market Research- and talking to Piyush Mathur the bluechip folks in MR- Nielsen- makes for a great conversation.

He talks about how Market Research's business model has evolved over time. how things like realtime data and access to customers are changing  the value proposition- as an example, he mention's Nielsen's Scantrack for retail markets where weekend sales are reflected in reports 3 days later... he also mentions social media insights tieup with Nielsen has with McKinsey- and how that resulted in interesting cocreation examples in the cereal category. some great insights from an articulate guru in this field.

I had a glitch in my video so had to insert some visuals in the last few seconds -after 8:24- the audio is fine though...

Piyush's Links:,the-nielsen-company-ropes-in-piyush-mathur-as-md-south-asia.aspx

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