Tuesday, 16 October 2012


In this video, Arun Poojari,  Account Director @ a.mo.bee, an organisation with serious IP and insights into Mobile advertising, talks about BigData - how does data come to the forefront and enhances advertising, blending in and making it more relevant and less of an interruption? He talks about "no free lunches"- the notion of privacy, their bets on operators, and how Facebook, and Google are using data. He also gets into data and how  one ought to be looking at data. Arun is a guru, and this video has some serious insights for those who are interested in advertising and technology and the intersection these spaces and how bigdata plays a role.

Arun comes with a strong media background of over 12 years, spanning traditional and online Media. He is currently based in Singapore & responsible for accounts across APAC and works closely with operators and publishers in maximizing revenue through the amobee platform especially with the use of data. In his last role he was in-charge of transforming Nokia’s Digital Marketing across the APAC region and won many awards for Digital Marketing Excellence. At Microsoft India he was leading the sales team to monetize all Digital Assets and has been instrumental in growing business exponentially. He started his career with Star TV in Ad Sales.

In their own words -"[a•mo•bee] is the world's largest mobile advertising technology company that leads the market and offers comprehensive mobile advertising solutions to the largest mobile network operators, publishers, and advertisers".

Arun's Links:

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