Sunday, 14 October 2012

Arthur-Mobext-Mobile Marketing

"Mobile is the new storefront" says Arthur, who  @ Mobext, a part of the French HavasMedia,  integrates strategy, technology, creatives and media  to deliver comprehensive mobile campaigns-he talks about examples such as Dominos in the UK who got GBP 3.4MM in revenue from 0.5 MM downloads of their App. He talks about Volvo's Major League Baseball (MLB) partnership app on the ipad- which delivers a 100% Share-of-voice to Volvo on this channel. He also talks about the differences between mobile marketing in developed and emerging markets- where he says mobile marketing is not as evolved-He says the app is a marketing, communications , loyalty and a commerce tool all in one. "Mobile makes every other media interactive- that is most exciting"

Arthur R. Policarpio is the Managing Director of Mobext Philippines and head of Mobext for AsiaPacific. He is a recognized pioneer and leader in mobile marketing in the Philippines, with more than a decade experience in mobile.

He is the co-founder and CEO of Snapworx, Inc., one of the biggest digital marketing companies in the Philippines. Established in 2002, Snapworx is a pioneer and leader in digital and mobile marketing. It specializes in mobile marketing, search marketing, social media marketing, and digital production. In January 2012, Havas Media acquired a majority stake in Snapworx's mobile business and subsequently re-branded it to Mobext.

Arthur is the former President (2009) of the Internet and Mobile Marketing Association of the Philippines (IMMAP), the official umbrella organization for internet and mobile marketing companies in the Philippines with more than 100 member companies.

He started his career in the brand management department of Procter & Gamble Philippines. During his stint, he was the local category marketing leader for the Laundry Category of the Philippines, and was instrumental in several highly successful product launches, such as Ariel. He was part of the team that won the prestigious P&G President's Cup Award in 2001 - the highest regional marketing excellence award for P&G. He graduated with honors from De La Salle University (cum laude), with a double degree in Philosophy and Business Management.

Arthur's Links:;+launches+two+new+offices

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