Wednesday, 24 October 2012

Annurag Batra-Exchange4media-Chairman

In this video, i chat with Annurag Batra- a feted media guru with a variety of interests, talks about his journey in Entrepreneurship and in the world of business. I caught up with him at the recently concluded E4M+MMA Event in Gurgaon, New Delhi. Amongst his  pearls- " Mobile Marketing is Like Sex - we talk a lot about it, but dont do enough of it"

Annurag Batra is an entrepreneur, journalist, Internet evangelist and media expert all rolled into one. He is the Chairman and Editor-in-Chief of exchange4media Group, which includes - India’s leading media industry website, PITCH - India’s only Advertising, Marketing and Media magazine, Impact - the marketing weekly, Franchise Plus - India’s Business Opportunity Magazine, Realty Plus - India’s leading monthly real estate magazine, and – leading media industry website in Hindi.
Annurag has multi-industry experience, having worked with India‘s largest advertising and media services firm HTA (now JWT) and Mindshare, as well as in the real estate industry and a host of relevant branded event initiatives.

Annurag has been regularly called upon to speak at various international forums, including the prestigious NAB (National Association of Broadcasters) in Las Vegas and The American Business Media Forum in New York and Florida, and he contributes extensively to various national and international publications. In 2006, the prestigious Management Development Institute (MDI) and Mr. Batra’s Alma Mater awarded him the “Most Distinguished Alumni of the Decade Award”.

Annurag also wrote for five years a widely-read monthly column “Enterprisingly Yours” for the entrepreneurship Magazine DARE. Last year DARE magazine featured him among the ‘Inspiring 50 Entrepreneurs’. Annurag now writes a monthly column for the “ Entrepreneur “ magazine called Infectiously Entreprenurial.

Annurag is also an honorary advisor to India’s leading website on fashion,, and was an advisor to the leading auto website, besides mentoring many budding entrepreneurs.

Annurag is a B. Tech in Computer Science, a degree which he acquired before pursuing his post-graduation from the prestigious Management Development Institute (MDI), Gurgaon.

Annurag's Links:

1 comment:

Mala said...

" I have made more mistakes..." etc are honest admissions from Annurag, as he spells it now. I honestly think that while he has definitely made his mark on the media industry, it would be hard to see any positive ion what he has done achieved. Be it his support for 'paid' media, or the way his own group practices it, or the whole approach to business the group has embraced, putting personalities of the decision makers over substance, it's been a sad slide to chronicling the industry's mediocre minds really.