Sunday, 9 September 2012

MarcusTan- Smaato- Mobile Ecosystem

In this video, i chat with the Singapore based Marcus Tan, who heads APAC for Smaato, a mobile app monetisation company,  who talks about the "Technology Era" that is blossoming via the mobile device revolution all around us. "Investments in  4GLTE/ 3G  will create bandwidth that will create the demand for newer, high quality, video applications and devices- which will pitch India into the mobile age entirely leapfrogging the PC age"

Marcus spent his last 20 years in business technology and media leadership roles with companies such as Velti, Nokia, Travelocity, Lycos and Media Corporation of Singapore where he managed business development, sales and marketing activities across Asia Pacific region.

Marcus started his career with United Parcel Service, moved into the traditional broadcast media business soon after. During the years, he had successful developed and built global and regional media sales and marketing teams with successful sales strategies that generated “win-win” partnerships and campaigns across traditional, online and mobile media platforms.

He traveled extensively and had live and worked in many parts of Asia and is well endowed with a good understanding of the diversified business cultures in the region. His “can do” and hardworking attitude won him numerous positive results. Together with his “never say die” and hands-on leadership skills, he had successfully built strong and effective sales and business development teams. Marcus completed his Masters in Business Administration at Victoria University in Australia.

Smaato: Smaato provides a one-stop shop to mobile app developers to maximize mobile advertising revenues globally. Smaato provides Ads for Apps, and operates the leading mobile advertising optimization platform. More than 58,000 fast-growing app developers and publishers use Smaato to monetize their content in over 230 countries.

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