Saturday, 4 February 2012

SanjeevGadre-Indian Entrepreneurs ignore Marketing



I catch up for a quick chat with Sanjeev Gadre to discuss his experiences in advising small entrepreneurs on marketing.

Sanjeev comes with a great pedigree. With bluechip academic credentials ( IIT/IIM), he has most recently been the Global head of marketing at Adobe for the Print  and Publishing business- he left this role to evangelise marketing to Startups. He is currently a fractional CMO ... and does a bunch of speaking to help startups with their marketing.

Sanjeev thinks Indian entrepreneurs tend to ignore marketing or at best look at the function as an afterthought. Listen to the video for more. You can look up Sanjeev at his linkedin profile @ http://linkd.in/AgqpDE

No comments: