Saturday, 7 January 2012

Sunder, Infosys- Influencer Marketing, THE cornerstone of B2B marketing- and how to get it right



I speak here to an old friend and colleague from Infosys, Sunder Sarangan, who has spearheaded a very successful influencer relations program @ Infosys marketing and here he gives his insights on what makes for a good influencer program and how it relates to business, sales and the other parts of marketing.

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