Sunday, 5 June 2011

MallikarjunDas-COO,MadisonMedia on the Fragmentation of Indian Media

1 comment:

Rajeev said...

What has changed in the last 10 years in the indian media market? What is a top rated TRP program today and how does it compare to 10 years earlier? Why do IPL TRPs command 4X the cost? Why is there so much of "punt/feel" in choice of media programs?

If these questions mean anything to you, please watch this video where i chat with Mallikarjun Das, COO, Madison Media, based in Mumbai, Malli is a media guru, with 14 years of experience and expertise- he shares some of his insights here.