Sunday, 4 October 2009

Has Obama dropped the ball on Social Media?

I like the central idea of debate in this post, about whether Obama, who is seen as the most written about "success" in leveraging social media, is continuing to leverage it as well in presidency as he did getting to it...

Contrary to what this article articulates, i am not sure if he has entirely dropped the ball- there are many campaigns Obama continues to do on the social media side- there is plenty of action on that front and afterall, as the other comment from Jen points out- he is still #5 on the top social media brands- (http://infegy.com/buzzstudy/social-radar-top-50-social-brands-september-2009/)

My take- the key issues Obama faces (healthcare, bailouts, financial markets, dealing with terrorism) are emotive issues with intense, entrenched and conflicting views- it would be very difficult to see "success" easily-which i define as everyone rallying around one perspective-i,e the magnitude of task is much bigger, social media or not...

that said, i think he can still do a lot more on getting the citizen to contribute to the viewpoint, on the "creation" side, rather than just on the "evangelisation" side where he has clearly seen more success...

in reference to: How Obama Dropped the Ball on His Social Media Strategy (view on Google Sidewiki)

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