Tuesday, 1 January 2008

Differentiation in a Web 2.0 world…

The good news is, the web 2.0 world and the consequent democratization of content and channels has given everyone a voice. Has allowed anyone to set up their own newspaper (blog), tv channel (youtube) and radio channel (itunes podcasts).

But, a direct and a consequent problem is the huge increase in noise in the market place. You want to find an agency or an expert, go and search on linkedin, and look at the 100000 results and wonder how you are actually going to shortlist? And differentiation? In an age where the hottest music track of this week is something that the cat brought in the next, forget it…

So what can you do? Not sure if you can actually do too much -yeah sure, all the platitudes about being focused, thinking customer centric, being very good at it, etc are of important, but, are they enough? What would make you standout?

A thought provoking set of ideas was articulated by Seth Godin, at the TED conference in Monterrey, CA (http://www.ted.com/talks/view/id/28). In talking of sliced bread and purple cows, he articulates the notion of being remarkable (in every sense of the term)…Happy viewing…

 

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