Saturday, 8 September 2007

Disproportionate influence: PR in Britain

On a long haul flight this week, I was reading The Economist, which had some very insightful articles about Russia and Putin's hold on it. Whilst reading it, something struck me. The British media have a disproportionate influence on the world media… and there is an opportunity for the marketer punch above your weight here…

Think about it. British media, such as the BBC, the Economist and other such august publications are very widely watched all around the world. Because of the respected publications and channels and their reach, I argue that the British media opinion has a disproportionate influence on the world opinion.

So what does this mean? I don't think it is possible to suggest that media / PR influencing in Britain is enough to influence world opinion (well, atleast the English speaking world) , but there possibly is the case to argue that media management in Britain has potential benefits beyond Britain for the global organisation. Afterall, as they say, perception is reality, and managing global perceptions is important.

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